Mars Wrigley International Travel Retail (MWITR) and Avolta are enhancing the traveller journey with the opening of a new M&M’S Experience at Palma de Mallorca Airport.
The new M&M’S Experience is the second opened in partnership with Avolta, following the successful launch of the first in São Paulo earlier this year. At over 40sqm, the Mallorca location is the largest M&M’S Experience currently operating in global travel retail and has been designed to encourage shoppers to immerse themselves in the colourful world of the brand.
The store combines interaction, entertainment and discovery through a range of engaging features. At its heart is the popular PlayHub, an interactive digital game that promotes cooperation and collaboration while bringing the M&M’S brand value of togetherness to life. Travellers can also take part in the You&Who experience, recording personalised video messages to share with friends and family via email.
The experience is further enhanced through rotating collaborations with globally recognised brands, including M&M’S x kate spade new york and M&M’S x Crocs. Exclusive Spain-themed gifting sleeves add a local touch for travellers looking for a unique souvenir or gift.
