B|Y, the travel brand by Bric’s created for new generations, introduces a new shade, confirming its vision of a young, dynamic and contemporary way of travelling.
Created to reflect a way of travelling that is young, dynamic and constantly evolving, B|Y is designed for those who see travel as an experience to be lived with spontaneity, curiosity and freedom. The brand’s name itself, an acronym for Be Young. Be Bric’s., expresses the intention to connect with a broad and international audience, while maintaining a strong link to the values and quality that have always defined Bric’s.
“B|Y is a modern and cosmopolitan lifestyle brand, conceived for a fresh and positive approach to life and travel,” says Attilio Briccola, CEO of Bric’s.
Created for Generation Y, Millennials and Generation Z, the collection supports a community of connected, curious and open-minded travellers looking for products that combine design and functionality. In this context, the new grey represents a versatile and contemporary choice, naturally adapting to different styles, occasions and destinations.
The new colour runs through the trolley line available in a wide range of sizes. The trolley stands out for its graphic design, inspired by underground maps, a detail that reinforces its urban and international character.
The new grey shade joins the existing colours in the collection: blue ocean, mango, grey blue, pearl pink, black and olive. The new gray offers an essential and elegant alternative, perfect for those seeking a more minimalist aesthetic without sacrificing personality. A balanced and contemporary tone, created for every type of journey, from business trips to weekend getaways and longer, more complex travel experiences. Thanks to their mango-coloured details, the trolleys coordinate perfectly with the soft accessories in the B|Y collection, such as the duffel bag and the toiletry bag.
B|Y trolleys also incorporate functional solutions developed to make travelling easier, such as expandability, double spinner wheels and personalised details that make each piece of luggage immediately recognisable.
With the introduction of the new gray, B|Y reaffirms its ability to meet the needs of new generations of travellers, offering products that combine style, practicality and freedom of expression at every moment of the journey.
