Let your boldest dreams take shape with the new Gucci Flora Gorgeous Orchid Eau de Parfum Intense. A blend of contrasts, this rich fragrance tells a story of self-belief.
At its heart, creamy Vanilla Orchid leads the way with golden radiance. The opening of Salty Ozonic Accord emits charm, while the Dark Cocoa Accord base offers a velvety embrace. This fragrance balances creaminess and minerality to create a scent that is gourmand and radiant.
Grammy-award winning, multi-platinum selling recording artist and trailblazer Miley Cyrus brings her powerful nature and creative spirit to the new scent. Alongside Gucci Flora Gorgeous Gardenia Intense, Gucci Flora Gorgeous Orchid Eau de Parfum Intense has the highest concentration of scent in the Flora collection.
The Gucci Flora Collection
The Gucci Flora fragrance collection is a tribute to imagination, freedom, femininity, and empowerment. It celebrates women’s boundless creative spirit and emotions with ingredients that inspire and uplift. Joining the collection alongside the original Gucci Flora Gorgeous Orchid Eau de Parfum, the new creation magnifies the ambery radiance of Vanilla Orchid. The fragrance balances the contrast between a rounded sweetness and salty luminosity, offering an olfactive portrait of deep strength that reflects the wearer’s unique power.
Gucci Flora Gorgeous Orchid Eau de Parfum Intense
This Floral Gourmand Woody scent owes its creation to perfumer Marie Salamagne, who infuses her strong belief in the emotional power of scent into every aspect of fragrance making. “The composition blends gourmand notes with radiant florals, breathy facets, and deep ambered nuances to evoke a kaleidoscope of empowering sensations. It draws you in, leaving a lasting impression, while awakening one’s power through its intensely mesmerizing and contrasting layers.”
Vanilla Orchid merges floral facets with enveloping vanilla notes. The Salty Ozonic Accord breezes in with mineral energy, while the intensity of Dark Cocoa Accord unveils a deep allure. This scent transports the wearer to an inspiring golden landscape, where wild flowers bloom and fresh air awakens the spirit–inviting dreams to illuminate one’s path.
The Packaging
Gucci Flora Gorgeous Orchid Eau de Parfum Intense is dressed in golden glass, a design choice inspired by that moment before sunset when soft, gilded light makes anything feel possible. The eponymous painting of vibrant blooms in rich hues, created by artist Vittorio Accornero for Gucci in 1966, adorns both the flacon and outer packaging. The bottle gleams with an ‘Intense’ label in a nod to the scent’s depth. Gucci Flora Gorgeous Orchid Eau de Parfum Intense is available in a 10ml pen spray, 30ml, 50ml, 100ml, and a 150ml refill.
The Campaign
An audacious energy unfolds in the campaign for Gucci Flora Gorgeous Orchid Eau de Parfum Intense. This perspective comes to life through Miley Cyrus, who perfectly embodies the scent’s message of fearlessness. In the film, Miley reconnects with her creative spirit in a natural environment, immersing herself into a pool of petals before emerging to stand confidently in her own radiance. The golden glow of sunset at the Hollywood sign sparks her creativity, the striking contrast between the Los Angeles skyline and the beauty of nature highlighting the scent’s intense yet dreamy duality. Product imagery extends this visual narrative, with pastel hues, delicate blooms, and golden light infusing Gucci Flora Gorgeous Orchid Eau de Parfum Intense and the entire Gucci Flora collection with a sense of wonder and happiness.
