Teremana® Tequila, the premium, small-batch tequila founded by Dwayne ‘The Rock’ Johnson, invites everyone in duty-free to share a Mana Paloma to celebrate National Tequila Day.
Celebrated annually on 24 July, National Tequila Day honors the craftsmanship, agricultural practices and rich cultural roots behind Mexico’s iconic spirit. Teremana is crafted from the cooked and fermented juice of the agave plant and made using only 100% fully mature Blue Weber agave. Teremana® is slowly roasted in traditional brick ovens for more than 72 hours, before being distilled in handmade copper pot stills crafted by local artisans.
Produced under its own NOM 1613 at Destilería Teremana de Agave located in the small town of Jesús María in the highlands of Jalisco, Mexico, Teremana has been built on a commitment to quality, authenticity and doing things the right way, with Mana at every step of the process.
More than just a tequila, Teremana combines centuries-old tradition with a vision of community and positive energy. The name Teremana loosely translates to ‘spirit of the earth’, bringing together the Latin word terra (earth) and the Polynesian word mana (spirit), a concept that reflects Dwayne Johnson’s belief in bringing people together through shared experiences and genuine connection.
Since entering the global travel retail channel through its international distribution partnership with Mast-Jägermeister SE, Teremana has continued to expand its presence at key travel retail locations around the world.
Through its new Crafted with Mana airport activation campaign, Mast-Jägermeister SE is differentiating Teremana in the premium tequila segment, by reinforcing the brand’s authenticity, craftsmanship and emotional connection with travellers. Over the course of the summer, the campaign will generate over two million brand contacts and sample over 10,000 consumers, who will taste the Teremana range and the new Mana Paloma.
“Sharing the Mana is a beautiful philosophy which creates a standout offering in the tequila category,” says Mast-Jägermeister SE Marketing Director Global Travel Retail, Stephanie Cleary. “Global travel retail is a unique platform to introduce shoppers to the Teremana experience at the point of purchase and Crafted with Mana provides fantastic stopping power, enhancing the traveller experience. Please join us in raising a toast to National Tequila Day with a Mana Paloma.”
To build the Mana Paloma, take a measure of Teremana Blanco, a generous pour of grapefruit juice, a good squeeze of lime juice and agave syrup to taste. Mix in a glass filled with ice and stir gently to combine. Top with soda water, add a pinch of salt and garnish with a grapefruit wedge. Find a shady spot, sit back and share the Mana!
Mana Paloma
Ingredients:
40ml Teremana Blanc
60ml fresh grapefruit juice
10–15ml fresh lime juice
10ml agave syrup (adjust to taste)
Top with soda water or grapefruit soda
Pinch of sea salt (optional)
Garnish: Grapefruit wedge or slice, salt rim (optional)
Method: Add Teremana Blanco, grapefruit juice, lime juice & agave syrup into a glass filled with ice. Stir gently to combine. Top with soda water or grapefruit soda. Add a pinch of salt (optional) & garnish with a grapefruit wedge.
