Prada Beauty has appointed Zendaya as the new global ambassador for Prada Paradoxe.
“Zendaya perfectly embodies the spirit of Prada Paradoxe: a celebration of a femininity that defies definition, is constantly evolving and always authentic,” says Rosa Carriço, global president of Prada Beauty. “Her commitment to staying true to herself, whilst at the same time embodying the essence of our times, makes her the ideal partner for this new chapter. She brings with her a radical empathy and a multidimensional energy that perfectly reflect the ever-evolving Prada woman.”
The debut coincides with the launch of Prada Paradoxe Sweet Chemistry Eau de Parfum, a new floral–fruity fragrance that reinterprets sweetness with sophistication, balancing intensity and delicacy through a vibrant blackcurrant syrup accord, orange blossom absolute, and an enveloping neroli milk accord.
“I love how Paradoxe celebrates complexity, capturing both strength and vulnerability without trying to frame or define someone. For me, the fragrances we choose are a reflection of how we move through the world. Joining the brand feels like a completely natural extension of that mindset, especially since Paradoxe was already a personal favorite.” — Zendaya
The youngest-ever winner of two Primetime Emmy Awards for her performance in the series Euphoria- a role that also earned her a Golden Globe and a Critics’ Choice Award in 2023- Zendaya has established herself as one of the most influential actresses of her generation.
Her film career includes the Spider-Man trilogy, the Dune saga directed by Denis Villeneuve, and Luca Guadagnino’s Challengers, in which she both starred and served as a producer. 2026 opened with Kristoffer Borgli’s The Drama, followed this summer by her highly anticipated return to the big screen with the fourth instalment of the Spider-Man saga, Spider-Man: Brand New Day. Other major releases in 2026 include Christopher Nolan’s The Odyssey.
