Unifree Duty Free has launched its Summer Campaign at Istanbul Airport, bringing vibrant seasonal decorations, live entertainment and immersive brand experiences to international travelers throughout the summer.
Designed to capture the energy of the season while enhancing the airport retail environment, the campaign blends eye-catching visual merchandising with engaging activations, offering memorable moments for international travellers before their flights.
Across Unifree Duty Free stores, colorful summer-inspired decorations welcome passengers into a lively atmosphere. Inspired by the campaign motto, “Summer is the feeling, enjoy it.”, the seasonal concept has been designed to capture the joy, warmth and energy of summer while reflecting the dynamic and cosmopolitan spirit of Istanbul Airport. The immersive atmosphere encourages travelers to explore a wide range of premium brands in a relaxed and enjoyable setting.
Every Friday until the end of August, live DJ performances bring a vibrant soundtrack to the shopping experience, creating a lively atmosphere that enhances the passenger journey and adds to the excitement of summer travel.
Throughout the campaign, passengers also have the opportunity to discover premium brands through tasting experiences. From signature cocktails during the Cocktail Festival to confectionery and other featured products, these activations allow travellers to interact with brand ambassadors while discovering new flavors and learning more about the brands in an engaging and enjoyable way.
The Summer Campaign reflects Unifree Duty Free’s ongoing commitment to experience-led retail, where shopping becomes an integral part of the travel journey. By combining entertainment, seasonal storytelling and product discovery, the company continues to create meaningful connections with passengers while reinforcing its position as one of the world’s leading airport retail operators.
Ceren Tonguç, Chief Commercial Officer of Unifree Duty Free, said: ‘’Summer is one of the busiest travel periods of the year, and we want every passenger to feel the vibrant spirit of the season from the moment they enter our stores. Through colorful seasonal decorations, live DJ performances every Friday and interactive tasting experiences with our brand partners, we are creating memorable moments that go beyond shopping. Our goal is to make every visit to Unifree Duty Free an enjoyable part of the travel journey while showcasing the unique energy and hospitality of Istanbul Airport.”
Serving millions of international passengers every year at Istanbul Airport, Unifree Duty Free continues to elevate the travel retail experience through innovative concepts, seasonal activations and close collaboration with leading global brands, ensuring that every journey begins with an inspiring shopping experience.
