Having already launched across seven airports this summer, Teremana Tequila’s, Crafted with Mana, campaign now arrives at Frankfurt Airport’s new Terminal 3 through to the end of October 2026.
The activation by the premium, award-winning tequila founded by Dwayne “The Rock” Johnson brings the campaign’s Share the Table, Share the Mana concept to life with a 24sqm pop-up space on the Market Place – the terminal’s central concourse.
“A table is just a table, but add people and a little mana, and something shifts. Conversations start, energy builds, stories take shape. We treat the table as more than furniture – when you share the table, you share the mana,” says Mast-Jägermeister SE GTR Marketing Director, Stephanie Cleary.
Crafted with Mana brings awareness to Teremana’s provenance and quality, through a transparent look into its production process. The experience brings the liquid’s production to life around three core elements: the agave, the brick ovens used for roasting and the copper pot stills used for distillation.
Teremana is crafted with a traditional, small-batch production process, using 100% Blue Weber agave, roasted in brick ovens and distilled in copper pot stills. This process reinforces the brand’s authenticity, craftsmanship and emotional connection, setting it apart in the premium tequila segment within GTR.
Visitors to the pop-up can immerse themselves in Destilería Teremana, sample all three expressions – Blanco, Reposado and Añejo – and try the brand’s signature serve, The People’s Margarita, served frozen.
Crafted with Mana launched this summer at Munich, Sydney, Barcelona, Ibiza, London Heathrow, Cancun, Singapore and Frankfurt airports, generating over two million brand contacts and sampling more than 10,000 consumers. The campaign is rooted in authenticity and approachability, designed to give consumers an easy way to discover Teremana’s provenance and artisanal production methods.
Teremana launched into global travel retail two years ago, fulfilling Johnson’s passion for creating an authentic tequila, bringing people together and doing things the right way – without cutting corners. Teremana is crafted under its own NOM 1613 at Destilería Teremana de Agave, located in the small town of Jesús María in the highlands of Jalisco, Mexico. The name Teremana loosely translates to “spirit of the earth’, coming from the Latin terra (earth) and the Polynesian Mana (spirit), a concept close to Johnson’s heart.
