Lady Gaga and the Haus Laboratories have announced the release of their second unisex fragrance, ‘Eau de Gaga’.
Two years ago, Lady Gaga’s debut fragrance Lady Gaga Fame surpassed all norms and standards in the fragrance industry with its innovative technology: the first ever black Eau de Parfum that sprays clear and becomes invisible once airborne. The results are as impressive as the innovation itself: Lady Gaga Fame is on its way to making fragrance history with the number of bottles sold worldwide, and the awards it has received across the globe.
For her next fragrance adventure, Lady Gaga invites women and men everywhere to indulge in her daring new global release…
Lady Gaga and Coty introduce EAU DE GAGA. Created with Gaga’s visionary fragrance powerhouse, Haus Laboratories, this exciting new scent captures the pure essence of Gaga. Dangerously daring, EAU DE GAGA represents the future of a scent that appeals to both men and women; nothing is off-limits.
EAU DE GAGA is an enigmatic scent, fusing daringly diverse elements to create a beguiling allure. The fragrance is built around a beautiful heart of white violet, an intoxicating flower that fuses male and female attractions. To counterbalance this opulent woody-floral intensity, the scent opens with an invigorating burst of sparkling lime that exudes dynamic vibrancy. And it evolves into a sensual trail based on leather, adding a primal quality to the scent.
The striking EAU DE GAGA bottle mirrors the perfume by uniting masculine and feminine design aesthetics. Its stark lines and sleek black lacquered finish deliver a bold statement in simplicity. For an added touch of luxury, the front of the flacon is adorned with a silver name plate that is printed with the words “Paris – New York” and the number 001. The names of the two cities reflect Haus Laboratories’ global identity and the number 001 represents the beginning of a long story, one which is still to be continued. And for the most devoted Little Monsters, the Ultimate Masterpiece 75ml version comes in an elegant red folding jewelry box in which the bottle rests on sumptuous black velvet.
Like the campaign for Lady Gaga Fame, the EAU DE GAGA campaign was shot by Steven Klein and stars Gaga herself. EAU DE GAGA Eau de Parfum 15ml, 30ml, 50ml and 75ml will be available at retailers worldwide from September 2014.
The pop singer also took to Twitter to answer questions about the fragrance:
The Scent: It’s entirely unisex. “It is an extremely sexy and arousing smell for all genders,” said the singer on her Twitter account.
The Notes: The base notes are sparkling water, lime, and leather, three things the singer “uses everyday.” She describes it as a clean, expensive scent.
The bottle: Gaga describes it has “timeless,” “elegant,” and “luxurious.” Though it’s still black, the bottle is square and modern, with a rectangular black cap. Eau de Gaga is engraved on a metallic plate on the front.
The inspiration: Eau de Gaga is “inspired by the adventurous woman and the man who loves her,” writes the singer.
The sequel: She hinted to more fragrances to come on her Twitter feed: “This is just EAU DE GAGA no.1,” she wrote.
