ABSOLUT RAW – a traveller’s exclusive arrives in duty-free direct from Åhus

ABSOLUT RAW – a traveller’s exclusive arrives in duty-free direct from Åhus

Introducing Absolut Raw, a traveller’s exclusive that explores a new approach to making vodka. Designed by the Master Blender, Absolut Raw is cut differently to ensure a crisp character with a raw edge. Delicately paper-wrapped by hand, in the village of Åhus, Sweden.

A new way of making vodka

Fermentation and distillation transform grain into smoothness. During distillation, natural, amazingly flavorful, edgy notes are created but seldom used. Until now.

With Absolut Raw, Absolut’s Master Blender is exploring a unique approach to taste. Through his creative craftsmanship and selective nose, exciting flavor profiles in the raw spirit distillate, called cuts, are hand-selected and re-introduced into the vodka. And, like the rest of the vodka family, it’s produced in Åhus, where the brand’s founder L.O. Smith was born.

What does Absolut Raw taste like?
Absolut Raw is a modern vodka with a crisp character and smooth texture. It has notes of fresh fruits, followed by a warm and spicy finish.

Ingredients & nutrition facts
Absolut Raw is 41,5% alcohol by volume (83 proof).

Absolut Raw is a travel retail exclusive product and can currently be purchased in DFA and UETA duty free stores in North and South America, as well as in Sydney and Auckland international airports.

Find out more here


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