Delhi Duty Free has launched a month-long promotion encouraging cross category purchasing by offering customers a free gift when they “add beauty to their basket”.
Customers are gifted a free bag when they purchase an item from the liquor, confectionery, tobacco and souvenir ranges along with a perfume or cosmetic item.
As the store’s first promotion of the year, “Add Beauty to Your Basket” joins on-going campaigns including a chance to win a holiday by purchasing from the Pernod Ricard range and special offers on brands such as Smirnoff, Toblerone, Cadbury’s, Bacardi and Chivas Regal.
Delhi Duty Free Services CEO Duncan Lawley said: “We are off to a strong start for 2015 and have plenty more to look forward to. This month we have rolled out this special promotion and I am pleased with the response we received so far. Seeing our customers’ enthusiasm, we’re sure that this year’s first promotion will be a successful one which will in turn drive fantastic sales growth.”
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