The Fall/Winter 2024 collection “The Cut“ stands for traditional craftsmanship with a modern twist – classic cuts with nostalgic elements meet new trend shapes. This combination of tradition and the present is also embodied by the backdrop of the shoot: a time-honored building full of history pulsates and is a place of current events.

Leonie Hanne is a symbol of modern luxury and zeitgeist – she shapes and influences the fashion world with her wide reach on social media. With her powerful aura, delicate femininity and passion for fashion, she embodies the DNA of AIGNER as the face of the new campaign. Fashion photographer Andreas Ortner staged the influencer with 4.7 million followers on Instagram confidently, elegantly and sensually in the current place-to-be of high society – the luxury hotel Rosewood in Munich‘s old town.

Leonie, dressed in an eye-catching scuba dress, moves elegantly through the historic staircase of the hotel and presents the new DIADORA pochette in “Dew Rose“. In a cool pose, the influencer is lying on a blue velvet sofa and looks daringly into the camera – she is wearing a long-sleeved leather dress with matching boots in “Cognac“ and the CYBILL Cocodrillo bag in “Plum“. The EVE bag in elegant nubuck leather is accompanied by an extroverted look with a slightly transparent bell skirt in grey. The leopard print is a timeless classic in fashion and currently more important than ever: Leonie stages the new It-Bags DION Bag Leo and CYBILL Bag Leo in the Jazz Bar Montez: subdued light, dark colors, lots of gold – the perfect backdrop for the sensual all-over leo look with bomber and pencil skirt. The MARCELLA bag and the MADDISON bag are perfectly styled with a satin jumpsuit and blouse. On the balcony of a suite with a view of the baroque facades of Munich‘s old town, Leonie poses confidently with the DELIA bag in “Burgundy“ and a beige cape. All the looks in the campaign are tailor-made unique pieces, designed by AIGNER Art Director Christian Alexander Beck.