Burberry reveals the new Her campaign starring Fran Summers photographed by Mario Sorrenti – celebrating modern free-spirited fragrances for women.
In her fifth campaign for Burberry under Chief Creative Officer Riccardo Tisci, the series of images celebrates the energy, confidence and effortless individuality at the heart of the fragrance. Blending the notions of dream and reality, Fran transforms into a white bird while exploring a deserted dawn cityscape as it awakes.
Alongside Mario Sorrenti, the campaign brought together a team of creative talent including stylist Carlos Nazario, Global Beauty Director Isamaya Ffrench and hair stylist James Pecis.
Burberry Her – the fragrances:
Burberry Her EDP – A British gourmand fragrance that blends crushed berries with violet and jasmine – rounded with wood and creamy amber.
Burberry Her Blossom opens with notes of mandarin and pink peppercorn and is wrapped in plum blossom and peony. Base notes of creamy sandalwood and musk add warmth and depth to the light, fruity fragrance.
Dark and fruity, Burberry Her Intense is an intensified version of the original Eau de Parfum with notes of blackberry, intoxicating jasmine and warm benzoin.
Radiant and sparkling, the signature Her scent evolves in to Her London Dream, with ripe top notes of lemon and fresh ginger – vibrant and memorable. With a romantic rose and peony heart.
