Spotted at the 2018 Victoria’s Secret Fashion Show in November were the lingerie brand’s first foray into the eyewear world. Now you can wear then too.
The first Victoria’s Secret eyewear collection has been created by a partnership with Marcolin. At the Victoria’s Secret Fashion Show, the famous Angels Supermodels wore Victoria’s Secret and Victoria’s Secret PINK sunglasses down the catwalk. The styles are said to reflect not only the DNA of the world of Victoria’s Secret and Victoria’s Secret PINK, but also the business philosophy of the brands.
Modern, appealing shapes characterize the Victoria’s Secret eyewear collection. The styles are embellished with elegant details, such as stones, and feature iconic elements intrinsic to the brand, including the striped pattern and gold coloring, all creating a feminine, glamorous, and sparkling allure.
The Victoria’s Secret PINK styles are designed to be young and fun, created with free-spirited university-age girls in mind. The collection features cat-eye frames with lengthened profiles, as well as technical-styles, which together, present a continuous blend of fashion-forwardness and sporty-chic. These frames are immediately recognizable by the presence of the logo featured in special treatments and finishes. Additionally, Victoria’s Secret PINK’s iconic polka-dot pattern is re-interpreted with a fresh, contemporary twist.
Victoria’s Secret and Victoria’s Secret PINK eyewear will launch as flash collections, releasing new product waves every two to three months at key times throughout the year available for purchase in stores and online.
The styles will be available for purchase on victoriassecret.com. The brand’s boutiques in cities and airports will showcase the eyewear with merchandising concepts specific to eyewear and in the spirit of the brands.
The product will also be available for purchase directly through Victoria’s Secret and Victoria’s Secret PINK’s Instagram profiles.
Les Wexner, L Brands’ Chairman and CEO, said: “We’re thrilled to unveil our first-ever exclusive licensing partnership. This extension of the brand with Marcolin Group – a global leader in innovative, high-quality eyewear – speaks to the power of Victoria’s Secret and our commitment to delivering her fashion for every moment”.
Massimo Renon, CEO Marcolin Group, stated: “Marcolin Group has always had an innovative approach to the world of eyewear, and, once again, by forming an alliance with L Brands (Victoria’s Secret and Victoria’s Secret PINK), our group leads a vision that is up-to-date, contemporary, and keen to meet the needs of new consumers in a fast-moving and rapidly-developing market. Marcolin Group yet again confirms its clear and simple strategy to be a global player with a brand portfolio made up of high-level international brands, which are versatile, eager to innovate and complementary to one another”.
Ming Xi walks the runway during the 2018 Victoria’s Secret Fashion Show at Pier 94 on November 8, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Victoria’s Secret)
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