Giorgio Armani is launching a new line of environmentally responsible men’s grooming products. The line’s first products will launch exclusively in the US early in June, before rolling out to Canada and Europe later this month.
Although a growing number of beauty brands are releasing natural or organic ranges, most of these are aimed at female clients. Armani Beauty, however, is launching Armani Men, a male skincare product line featuring natural and biodegradable formulations (with up to 99% of ingredients derived from nature) and eco-conscious packaging.
Armani Men will launch with three products: The Face Wash, The Toner and The Moisturizer Face & Eyes. These three men’s grooming must-haves are notably designed to hydrate and nourish skin while fighting pollution. The collection will launch exclusively online in the USA in the first week of June, then in Canada and Europe later that month. Asia, outside of China, will see the range in the second half of the year, and it will arrive in China in 2020.
According to WWD, The Face Wash ingredients include jojoba and birchbark, as well as a vitality complex, to purify and soften skin while removing pollution built up during the day. The Toner ingredients include baobab leaf, birchbark and a vitamin cocktail to soothe and moisturize. The Moisturizer Face & Eyes is formulated to fight the signs of age and fatigue.
Armani Beauty, a brand that mainly focuses on fragrances, has grown to become a three-axes brand that combines fragrances, makeup, and now skin care. The new collection focuses on two trends: a trend of grooming, and that of consumers’ growing demand for sustainable products. The collection, therefore, features formulas that are biodegradable, made of 99% natural ingredients, and come in eco-designed packaging. The three-part range includes the Face Wash, the Toner, and the Moisturizer for face and eyes.
Armani Men The Face Wash is a purifying, skin-softening cleanser made with jojoba pearls, birchbark extract, and the protective MAG C vitality complex. 99% of its ingredients come from nature. 150ml/ $30
Armani Men The Toner features 94% natural ingredients. The formula includes baobab leaf extract, birchbark extract, and a cocktail of vitamins. Its purpose is to moisturize, soothe, and invigorate all skin types. 100ml/$45
Armani Men The Moisturizer Face & Eyes provides deep hydration to counteract signs of aging and fatigue, as well as to rebalance skin. 50ml/ $60
Armani Men is formulated without controversial ingredients — no silicon, paraben, mineral oil, sulfate, MIT, EDTA and PEG.
