Armani Beauty has announced that Bridgerton‘s star, actor Regé-Jean Page will be the new face of the Armani Code fragrances.

“Regé-Jean Page interprets and explores the nuances of a gentle, profound masculinity that is not ostentatious or showy. He authentically and spontaneously represents the cultural richness and vitality of this moment in time.” Giorgio Armani expressed in a press release. In September, Page will star in an Armani Code Parfum campaign shot by director Manu Cossu and photographer Damon Baker.

Page further exclaimed: “My role for Armani Code is an absolute privilege. It allows me to embody the effortless style of a brand that has defined what the peak of iconic, cinematic style looks like and continues to inspire a progressive outlook on how we will all shape our future.”

The new campaign will debut in September, and Page will join Armani beauty alongside stars like Cate Blanchett, Nicholas Hoult, and Tessa Thompson.