Armani Beauty celebrates the 2023 Lunar New Year with an immersive pop-up store in Haikou Mova Mall, Hainan, from 1st January to 15th February.
Surrounded by an illuminated Ginkgo Garden, the pop-up store draws its inspiration from Chinese craftmanship of ink brush painting artistry.
From 6th January, visitors can walk through an illuminated and ever-evolving Gingko Garden, featuring the precious ginkgo leaves.
While entering the pop-up store, visitors were invited to explore Armani beauty’s fragrance, makeup and skincare collections. Through this journey, customers discovered the brand‘s signature products such as the haute couture fragrance ARMANI/PRIVÉ’s THÉ YULONG, that invites one to a sensory journey through the Chinese lands of the Yunnan region, and encapsulates the beauty of the Yulong Mountains. Alongside with beautifully textured make-up such as POWER FABRIC foundation, LIP MAESTRO lipstick and MY ARMANI TO GO CUSHION FOUNDATION in limited edition gold ginkgo collector case, visitors dived into Armani beauty’s ultra-premium skincare range with the CREMA NERA REVIVING CREAM.
Before leaving the flagship, customers could choose the perfect personalized gift for their loved ones among limited edition cases for signature products, celebrating the signature ink brush painting artistry and gold ginkgo leaf gilding harmoniously together.
Reflecting Armani beauty’s efforts to reduce its environmental impact, the pop-up store was constructed and eco-designed with 85% of all material from recycled sources and 20% of all fixtures are reusable, with hollow structures offering a 17% reduction in weight, allowing material to be separable for end-of-life recycling.
An opening ceremony took place on 11th January, in presence of actress Tong Yao (童瑶), Armani beauty Ambassador for China. Visitors were invited to witness the holographic rabbits come to live in the Ginkgo Garden.