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ARMANI’s bright red beauty BOX lands at Paris CDG

ARMANI’s bright red beauty BOX lands at Paris CDG

Armani Box, Giorgio Armani’s travelling pop-up store, has landed at Paris’ Charles de Gaulle airport.

Located in Terminal S4 mainly frequented by travellers from Asia Pacific, the boutique highlights the brand’s makeup universe.

With its red and black colors, ARMANI BOX is surprising. A gorilla welcomes visitors as they enter the store : Italian artist Marcantonio Raimondi Malerba has reproduced especially for ARMANI BOX the gorilla in Giorgio Armani’s home in Milan. “This resin gorilla is a gift that came from a movie set. He’s called Uri”. Uri is truly the store’s emblem and is featured on a limited edition Lip Maestro lipstick as well as on the ARMANI BOX shopping bags.

A UNIQUE EXPERIENCE
The ARMANI BOX is a sensorial and playful immersion in Giorgio Armani Beauty’s universe. Its travelling visitors indulge in a unique experience: a special moment to have their makeup done by an Armani Face Designer; trying the famous Armani complexion range and full Armani lip range from the iconic Lip Maestro to the latest Lip Magnet launch.

An exclusive product will be available at the Roissy CDG ARMANI BOX : the limited edition Rouge d’Armani shade – #501 Milano.

The pop-up store offers a complete digital experience as well: the Connected Mirror (personal video of a makeup session) and a playful photo booth.

Armani Box will next stop at Haitang Bay (Sanya International Duty Free Shopping Complex) in May and will then travel on to Sydney airport from the beginning of August.

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