ATU Duty Free has opened a new pop-up store for the Swiss watch brand Tissot to passengers at Istanbul Airport, International Terminal Zone 4. The store features iconic and modern products from Tissot’s latest and popular collections.

ATU Duty Free, a subsidiary of TAV Airports and Unifree Duty Free/Gebr. Heinemann, operates Tissot’s new pop-up store in Zone 4 of the International Terminal at Istanbul Airport. Tissot pop-up store which is the part of Luxury Hill on the 72-square-meter, features the brand’s iconic products and contemporary designs, as well as an eye-catching selection from Tissot’s legendary PRX collection. Moreover, there is also an area in the store where hot and cold beverages are served and a “Buzzer Beater challenge” area with an augmented reality basketball screen on a digital display, offering passengers a pleasant experience.

Ersan Arcan, ATU Duty Free CEO said, “We continue our efforts to increase our brand collaborations and bring our passengers together with more global brands. In this context, we are pleased to open Tissot’s new pop-up store at Istanbul Airport. Passengers visiting the Tissot store will not only find charming designed products from the brand’s latest and the most popular collections, but will also have a different shopping experience with the digital basketball area inside. We will continue to work to bring world brands to our portfolio with our international know-how of more than 20 years in luxury retail business and the synergy arising from the partnership between Gebr. Heinemann and ATU Duty Free.”

Jan Richter, Director Purchasing FAWJ at Gebr. Heinemann said, “We are delighted to have teamed up with Tissot on this prestigious project. Together with our partner ATU, we have created a unique and inviting brand experience for an international audience that fits in perfectly in the Luxury Hill at Istanbul Airport. Congratulations and thank you to all those involved in this truly outstanding project!’’

Sylvain Dolla, Tissot CEO said, “We are proud to be able to present our watches and brand in such a premium location, thanks to this pop up store at the Istanbul Airport, which reaches people from around the world. We would like to thank our partners for this opportunity and congratulate all the players involved for the quality of their work.’’