Avolta is bringing its A-game to transform the passenger experience at Harry Reid International Airport (LAS) this month by teaming up with Tissot and NBA for an action-packed activation in Terminal 3.

Tissot has been the Official Timekeeper of the NBA since 2015, so travellers will have the chance to shoot some virtual hoops in Tissot’s high-energy, action-packed “Buzzer Beater” game. A mixed-reality experience, Buzzer Beater will test a passenger’s free-throw skills on a pop-up, digital basketball court in a race against the clock — the 24-second shot clock, that is.

Located in LAS airport Terminal 3, Tissot NBA with Buzzer Beater is the third collaboration between Tissot and Avolta in less than a year. Last summer, Avolta partnered with Tissot to bring the excitement of MotoGP™ to Adolfo Suárez Madrid-Barajas Airport in Madrid, Spain, with the Tissot MotoGP™ simulator and, last November, Tissot brought the NBA excitement to Heathrow Airport in London.

“Travelling through an airport is no longer about arriving early to sit at your gate and wait. There are numerous opportunities to explore — and even play!” said Kate Herzig, Executive Vice President, Duty Free, North America, at Avolta. “As part of our Destination 2027 strategy, Avolta strives to make a traveller’s journey as exciting as their ultimate destination, and we are thrilled to be able to leverage our partnership with Tissot and its long-time relationship with NBA to bring this innovative, traveller-centric activation to Harry Reid International Airport so we can engage passengers in such a surprising and fun way.”

The activation is further supported digitally with a dedicated campaign page on Avolta’s Reserve & Collect website. Members of Avolta’s loyalty program, Red By Dufry, also have the opportunity for a chance to win two tickets to the Las Vegas NBA Summer League at the Thomas & Mack Center in July 2024. Additionally, travellers who visit the Terminal 3 Tissot pop-up this month and purchase a watch will receive a luxury travel watch roll as a special gift.

Avolta works together with brands to create unique customer experiences, multi-channel and integrated, from pop-ups through to exclusive product launches with a strong sense of place, all designed to engage consumers at every stage of their journey — before, during, and after their trip. These strategies are further enriched by leveraging the insights from a potential 2.3 billion passengers annually, thanks to its broad geographical reach and market diversification, benefitting landlords, brand partners, and, most importantly, travelers.