Bally has launched its Fall/Winter 2023 campaign shot by Alasdair McLellan, the first under its new Design Director Simone Bellotti.
Captured in Switzerland on the grounds of the neoclassical Villa Heleneum—the Bally Foundation’s home for art and culture on Lugano’s Lake—the mood is natural, intimate and effortless.
Signaling a new visual language, the campaign reinforces Bally’s heritage of Swiss luxury, honoring nature and craftsmanship. It displays a series of intimate portraits evoking the innocence and purity of youth, captured by McLellan, and featuring a cast of new faces. The campaign also stars Roy Wang, Bally’s new Global Brand Ambassador.
Design Director: Simone Bellotti
Art Director: Christopher Simmonds
Photographer: Alasdair McLellan
Product Photography: Anders Edström
Stylist: Charlotte Collet
Casting Director: Ben Grimes
Hair: Anthony Turner
Make-up: Lucia Pica
Models: Joshua Adesope, Joseph Glasser, Nazarit Machin, Lydia Reid, Will Woodward
Featuring: Roy Wang
