Global beauty brand, bareMinerals, announces its partnership with Hailey Baldwin and Rosie Huntington-Whiteley. Both will join its ambassador lineup alongside actress Letitia Wright.
bareMinerals started a beauty revolution with its bestselling mineral foundation in 1995 and continues to innovate and excite the industry. Now, the original clean beauty brand that champions honest beauty free of compromise is growing its family of ambassadors.
“Hailey and Rosie demonstrate that our passion for the power of our products and the power of our message is shared by some of the world’s most influential women,” said Jill Scalamandre, President, bareMinerals. “We chose Letitia earlier in the year because of her personal and impactful message about the world of clean beauty. When looking at what unites our ambassadors, it was clear that they all live their lives with humanity, meaning, and strive to positively affect the people they touch. We are excited to watch these partnerships grow.”
bareMinerals launched its Power of Good campaign starring Letitia Wright in July 2018 to celebrate the brand’s dedication to creating good-for-skin formulas that make consumers look and feel beautiful from the inside out. Hailey and Rosie now join Letitia in spreading this core message around the world.
Hailey Baldwin, Clean Beauty Ambassador: “Becoming a bareMinerals ambassador is a natural fit because it aligns perfectly with how I choose to live my life. Clean beauty in all its forms is important to me and I love the fact that bareMinerals can deliver on this promise and still create products that are amazing for skin. I was raised to embrace a healthy lifestyle, which involved everything from eating organic food to treating people around me with compassion. I’m excited that my partnership with bareMinerals allows me to celebrate a world I already embrace every day. My Power of Good message is to be full of kindness and free of cruelty.”
Rosie Huntington-Whiteley, Beauty Ambassador: “I love brands that celebrate beauty in a positive way and I’m proud to be a part of bareMinerals. As a working mother, I need reliable products that are impactful and are also good for my skin, and bareMinerals delivers. The Power of Good campaign not only values products that make a difference, but also shows how feeling good and doing good can impact people around you.”
Letitia Wright, Power of Good Ambassador: “To me, the Power of Good represents positivity, love, and honesty. I try to live my life not just for myself, but in a way that’s also beneficial to others. The Power of Good means sharing your talents and the best side of yourself to the world. Clean beauty offers peace of mind because you can trust the ingredients that you’re putting on your skin. My Power of Good message is to be full of confidence and free of fear.”
Hailey, Rosie & Letitia will also be joined by Hollywood makeup artist Nikki DeRoest. By sharing her expert tips and showing consumers how to use the range to bring out their best selves, the pro will continue to underscore the fact that bareMinerals products are full of what’s good and free of what’s fake.
Nikki DeRoest, Clean Beauty Makeup Artist, “As a makeup artist, I won’t risk using products that don’t provide efficacious results every time. I also won’t risk the quality of people’s skin in order to create a red carpet-worthy look. With bareMinerals, I don’t have to compromise. The incredible textures and mineral-rich ingredients are clean and good for skin without sacrificing performance. My Power of Good message is to be full of freedom and free of boundaries.”
Clean minerals are at the heart and soul of every bareMinerals product. Free of chemical sunscreens, coal tar, formaldehyde, mineral oil, microbeads, parabens, phthalates, propylene glycol, triclosan, and triclocarban since the brand’s inception, bareMinerals remains committed to keeping potentially questionable ingredients off your skin and out of the environment. After two decades in the beauty industry, the brand continues to deliver high performance formulas and extraordinary sensorial experiences.
bareMinerals clean mineral makeup and skincare is tested and proven. The brand’s exceptional customer testimonials, five-star ratings, rave reviews, and clinical results speak for themselves. Good for everyone. Good for the world.
@bareMinerals #CleanBeauty #powerofgood
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