The Estée Lauder Companies and International Duty Free, have joined forces to open two stand-alone branded concept boutiques in Brussels Airport.
The boutiques feature Crème de la Mer, Jo Malone London and M·A·C in Terminal A and Jo Malone London and M·A·C in Terminal B. This is the first time The Estée Lauder Companies has brought this stand-alone concept to Belgium Travel Retail and it also marks the introduction of the M·A·C brand in this market.
Consumers will be immersed in each brand’s unique universe. At La Mer, passengers can discover the brand’s miraculous healing moisture as well as some of La Mer’s most-loved products – such as the iconic Crème de la Mer, The Concentrate and The Treatment Lotion. Makeup lovers’ favourite M·A·C offers passengers the latest trends with best-sellers and new releases such as Powder Kiss Lipstick as well as Travel Retail Exclusive sets. At Jo Malone London, guests can indulge themselves in the British fragrance house’s luxurious scents including the limited-edition Blossoms Collection and discover the brand’s trademarked Fragrance Combining experience.
“The Estée Lauder Companies is proud to partner with International Duty Free to bring to passengers in Brussels Airport an additional selection of our prestige brands, conveniently co-located,” said Bruno Richard, Vice President/General Manager, Travel Retail EMEA, The Estée Lauder Companies. “We’re confident that our consumers will love exploring La Mer, Jo Malone London and M·A·C’s products and services whether they are shopping for themselves or that perfect gift to bring back home.”
“International Duty Free is always committed to optimising customer experience through a 360-degree approach which includes, of course, bringing the best brands to the Belgian travel retail environment,” said Nicolas Van Brandt, CEO, International Duty Free. “We’re thrilled to partner with The Estée Lauder Companies to bring passengers the best of beauty through this immersive and unique brand shopping experience.”
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