Hong Kong Airport’s innovative beauty duty-free retailer, Beauty&You, are wowing travellers this Holiday season with a series of spectacular events and offers from luxury brands including Chanel, Dior and Burberry.
Beauty&You, The Shilla Duty Free’s innovative retail concept, celebrates its first Christmas at the Hong Kong International Airport (HKIA) with an exciting lineup of in-store activities, as well as Beautyholic Monsters and The Shilla Couple, designed by Fei Wang#, a renowned Chinese illustrator. Themed “The Joy of Gifting”, Beauty&You has created a special Christmas retailtainment experience for all travellers, including brand partnerships with Chanel and Dior,engaging instore magic shows, as well as an array of Beauty&You exclusive beauty gift sets of up to 45% savings. Expect to see experiential spaces featuring seasonal gift ideas and activities at Beauty&You’s Curated Zones, located in the two largest outlets at HKIA.
This Christmas season, Beauty&You collaborates with Chanel to highlight their limited holiday edition Chanel No.5 fragrance selections. The experiential space at the Curated Zone, East Hall North (EHN) is transformed with iconic Chanel red and white visuals to generate a memorable holiday themed atmosphere. Additionally, all shoppers will have an opportunity to redeem a mini Chanel Christmas gift* and a photo souvenir at Beauty&You, by taking a selfie with the extravagant Chanel holiday decoration in the Departure Hall. Revealed exclusively for the first time at HKIA in collaboration with Beauty&You, the iconic Chanel N°5 Limited Edition red glass bottle design adds a festive spectacle to the expansive hall. Simply show staff the selfie and redeem at designated Beauty&You stores. Available from now until the 7th January, 2019.
Nothing tops the art of gifting than personalisation. This festive season, Beauty&You has also partnered with Dior and Burberry to allow travellers to create their very own customised gifts. The Curated Zone at East Hall South (EHS) has been transformed into a Dior Christmas pop-up. Customers can enjoy all of Dior’s gifting and personalisation offers, ranging from customising gift boxes to engraving, as well as creating their own Dior accessories, using a combination of ribbons and charms.
Furthermore, Burberry is offering customers an exclusive personalised gift service with each purchase of a Burberry HER fragrance. Customers can choose from gold badge pins or chains, Burberry limited edition badges as well as ribbons with printed messages to instantly personalise their fragrance bottle and gift wrapping. The “London Bus Stop” themed photo booth offers travellers a chance to capture an image and pen their holiday messages to loved ones. The complimentary photo keepsake will come with a Burberry HER picture frame. Drawing closer to Christmas and adding to the festive excitement, from the 21st to 25th December there will also be in-store Magic Shows, to bring customers festive delight and excitement during their travels. Festive prizes include beauty mini gifts and shopping coupons. Interested customers can stay tuned by following the Beauty&You Facebook and Instagram page.
Copyright The Duty Free Hunter 2020