I Am Juicy Couture launches in Summer 2015 as the new flagship product of the Juicy Couture perfume collection. It’s aimed specifically at millennials – “designed for independent, unapologetic and rebellious girls.”

The floral-fruity composition starts with juicy accords of raspberry, pomelo and passion fruit. The heart is a floral bouquet of gardenia, heliotrope, sweet pea and rose de mai. The base consists of soft musk, warm woods and amber. It was developed in collaboration with perfumer Dora Baghriche-Arnaud.

Top notes: raspberry, pomelo, passion fruit
Heart: gardenia, heliotrope, rose, sweet pea
Base: musk, woods, amber

The bottle was designed by Paul McLaughlin. The commercial is shot by Solve Sundsbo featuring model Behati Prinsloo.

The fragrance will be available as 30, 50 and 100 ml Eau de Parfum, with a 10 ml rollerball edition and shimmering body lotion.

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