Benefit ups its brow game with new launches

Benefit ups its brow game with new launches

Benefit launch brow collection with 13 new products and 6 new shades to solve every eyebrow dilemma…

Famous for their ability to transform even the dullest and most sparse eyebrow, Benefit have prided themselves on being brow experts since Jean and Jane Ford opened their first boutique in San Francisco back in 1976. Now, with 1,800 BrowBar beauty lounges in 49 countries, the world’s leading brow authority have revealed their most impressive collection yet.


13 new eyebrow products with the power to perfect any brow are on their way, and they’ll be launching from June 24.


Products include ka-BROW! (cream-gel brow colour with brush), high brow & high brow glow (highlighting pencils), ready, set, BROW! (24-hour invisible shaping & setting gel), precisely, my brow pencil (ultra-fine brow defining pencil), 3D BROWtones (subtle brow-enhancing highlights), goof proof brow pencil (brow-filling & shaping pencil), BROWVO! conditioning primer (nutrient-rich primer for fuller-looking brows), brow zings (total taming & shaping kit for brows), gimme brow (brow volumising fibre gel), grooming tweezer & brush, angled brow brush & spoolie and all purpose sharpener.

See more at

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