Discover Chanel’s Coco Crush 2022 campaign featuring Blackpink’s Jennie, Adesuwa Aighewi and Giedre Dukauskaite.


Luxury house CHANEL presented their COCO CRUSH 2022 Fine Jewelry Collection with a campaign featuring the brand’s ambassador and BLACKPINK‘s member Jennie, alongside top models Adesuwa Aighewi, Giedre Dukauskaite, Cristiano Palmerini, and Matthew Bell.

The collection explores encounters and passion, and it merges a crush and eternity, restraint and refinement, form and function, line and movement. CHANEL Fine Jewelry Creation Studio designed the collection that was inspired by quilted motif, an emblem of the brand since the creation of the 2.55 handbag in 1955. Sharp, regular lines intersect over smooth, rounded surfaces, polished and set by hand to reflect the light to perfection. The collection features pieces in beige gold, yellow gold, and white gold, with or without diamonds.

“THE NECKLACE. “C” for CRUSH, “C” for COCO, “C” for CHANEL. A creation inspired by the iconic initial letter of the House and the quilted motif. Movable motif and diamond on chain. Available in BEIGE GOLD, yellow gold or white gold set with a diamond. THE HOOPS A creation inspired by the iconic initial letter of the House and the quilted motif. Available in BEIGE GOLD, yellow gold or white gold set with diamonds. THE PAVÉ DIAMOND RING Available in white gold and fully paved with diamonds using the technique of snow setting, in which stones of varying diameters are selected and positioned in random fashion, so creating reflections like sunshine sparkling on snow.” – Chanel