New York’s own fragrance brand Bond No. 9 has a new spring edition of its classic scent ready for travellers to enjoy wherever they may be heading.

Who knew? Out-of-towners think of Bond No. 9’s beloved home town as all concrete, steel and glass, its streets jammed with skyscrapers and manoeuvring Ubers. But come spring, New York defies expectations; suddenly this teeming metropolis is ablaze with flowers throughout the city’s parks, gardens, and even the sidewalk cracks – not to mention the cut-flower bouquets in front of every bodega.

So for spring ’18, rather than celebrate a neighbourhood, Bond No. 9 is focusing on a concept: the profusion of vibrant florals (irises, bluebells, geraniums, goldenrod, daffodils, to name a smattering) throughout New York City’s green spaces, from the High Line to Central Park, from Bryant Park to Washington Square (all four of which are among the Bond No. 9 eaux de parfum celebrating the city’s parks).

The name of the brand’s newest eau de parfum, which debuted, appropriately enough on April 1, 2018: Spring Fling, of course, conveying unadulterated vivaciousness and live-for-today flirtatiousness. An ultra-feminine sister scent to the classic New York Fling, it’s an up-to-date floral-on-floral bouquet. The starter notes? Lily of the valley and passionflower with a fruity tinge — The bouquet continues with three notoriously seductive heart notes: rose-like honeysuckle, jasmin and wine-like freesia. All that volatility meets durability in a resonating dry down of contemporary amber, slightly feral musk, and teak recalling a precious antique wooden box.

Beautifully capturing the essence of the scent inside, the Spring Fling bottle is rendered in the colour for spring—a deep and mesmerising violet-blue. On the front? A seriously oversized, attention-grabbing fuchsia silk flower, in full bloom, for all the world to see. On the back? A message in script, handwritten on the diagonal, saying: YOU LOVE ME, RIGHT? SO COME BACK FOR MORE OF ME. And then in fine print at the bottom: JUST BRING ME TO ANY BOND NO. 9 COUNTER FOR ONE FREE REFILL. And you will. With a scent like this, resistance is futile.

Available from April at World Duty Free stores in UK airports – and at other duty-free stores around the world.