BOSS Parfums launched BOSS Bottled Pacific, a refreshing Eau de Toilette that adds a touch of Californian cool to the signature BOSS Bottled fragrance. With citrus and salt top notes, this intensely fresh composition transports the wearer to the beaches of Malibu, where days are spent chasing waves and relaxing in the shade of palm trees.

BOSS Bottled Pacific opens with a refreshing jolt, served by a zesty lemon essence and a splash of saltwater. A heart of coconut and cypress adds exquisite depth and uplifting notes from nature. As the fragrance develops, a warm base of sandalwood, cashmeran and Indonesian patchouli exudes a tranquil mood, sparking memories of languid, carefree vacation days.

A cross-category partnership

Surfing on the Californian spirit, Gebr. Heinemann, Coty, Movado, Safilo Group, and HUGO BOSS partnered to unveil a cross-category shopping experience at Frankfurt Airport. Here, select items from the wider BOSS brand universe – fragrances, watches, sunglasses, and clothing – are curated and presented to welcome summer and celebrate the uplifting mood of BOSS Bottled Pacific.

Specialists in beauty, watches, and fashion will be on hand to guide customers around the new space and showcase its summer-ready offering, replete with carefree, Californian flair.

From the beginning of May until the end of June, holidaymakers can enjoy an immersive experience at the booth via summer-themed animations and be transported to a beach idyll in a virtual-reality surfing simulation experience. A themed photobooth – complete with a fixed surfboard and a rippling ocean backdrop – will allow visitors to capture fun moments ‘riding the waves’. Select lucky guests could take these virtual experiences into reality: with the opportunity to win a limited-edition surfboard, branded with the BOSS Bottled Pacific colors.