BOSS BOTTLED Infinite is the first fine fragrance using “diamond technology”, which makes the top and heart notes last longer on skin and helps maintain the initial scent’s signature.
EXPRESS YOUR INNER-SELF WITH BOSS BOTTLED INFINITE
Partner, father, friend, colleague. The Man of Today navigates various roles in his life. Crafted by master perfumer Annick Menardo, the BOSS BOTTLED fragrance range allows the Man of Today to choose the scent that reflects his needs for the day, whether pursuing success or taking a moment for clarity.
Reflecting his drive and integrity, BOSS BOTTLED gives him the confidence to show the world who he is. Yet, recognising the importance of carving out time to take pleasure in the journey, BOSS BOTTLED Tonic is the scent he reaches for when seeking out moments to reenergize and refresh. Boosted by those experiences, he continues with a fresh perspective on his way to success.
Symbolising the Man of Today’s need to reconnect with his inner self, BOSS Parfums introduces a new signature Eau de Parfum: BOSS BOTTLED Infinite. Refreshing yet deep, the scent encourages him to stay grounded by taking time out for his passions and making memories that count.
The first fine fragrance in the industry formulated using diamond technology, the scent breaks free from the traditional rules of perfumery, altering the natural volatility of fragrance molecules to change how they evaporate. Innovating the way fragrance is experienced, both the top and heart notes shine for longer on the skin, their presence lingering on and maintaining the initial scent’s signature with incredible fidelity.
BOSS BOTTLED Infinite opens with invigorating Mandarin and refreshing Apple to incite a lively brightness and awaken the senses. Tempered by the addition of spicy Cinnamon and Sage for balance, the scent washes over the Man Of Today with serenity, like the waves lapping at the shore. He achieves a calm composure. His mind settles. He feels the shift.
At the heart, aromatic Patchouli, Rosemary and Lavender dominate with a masculine structure that grabs his attention, while simultaneously reminding him of the bounty of nature. Evoking the scents of the outdoors, reminding him to stay connected. To take time for himself to feel grounded.
The woody base brings the scent round full circle, creating its rounded harmony. With notes of Olivewood and Sandalwood, the richness infuses together with the top notes and heart, underpinning its freshness. Elegant and warm, just like him, the scent gives the Man of Today the confidence to pursue balance, navigating his own path.
Top notes: Apple, Mandarin, Cinnamon
Heart notes: Patchouli, Rosemary, Lavender
Base notes: Olivewood, Sandalwood
What does ‘being a man’ mean in 2019? In today’s world, stereotypical gender codes are constantly being challenged. The truth is, there is no singular definition of masculinity anymore.
For the Man of Today, it is about achieving success and self-fulfilment through career, family, and friends. Being a partner, father, friend, colleague. Navigating these various roles, the Man of Today seeks balance, authenticity and connection to his natural state. Inspired by this desire for balance, BOSS Parfums introduces a new signature Eau de Parfum: BOSS BOTTLED Infinite.
Representing the BOSS BOTTLED values of integrity and authenticity, global fragrance ambassador Chris Hemsworth reprises his role as he embodies a new facet of the Man of Today.
“I loved working on the new BOSS Bottled Infinite campaign. There is a heavy focus on getting away from the chaos of urban life and reconnecting with nature which is always a constant goal in my life! I am very grateful to everyone at BOSS and the director for this creative venture and hope everyone enjoys it as much as I do.” – Chris Hemsworth
BOSS BOTTLED INFINITE NEW CAMPAIGN
Chris Hemsworth stars in the BOSS BOTTLED Infinite campaign film shot by Karim Huu Do with campaign photography by Matthew Brookes. The film shows him leaving the city behind to reconnect with nature, heading to embrace infinite opportunities. Moving from his urban world to be at one with his surroundings, he explores his passions – by himself and with his loved ones. The waves crash as he treads the sand barefoot. He feels connected and fulfilled, aware of the infinite range of possibilities ahead.
BOSS BOTTLED RANGE
Crafted by master perfumer Annick Menardo, the BOSS BOTTLED fragrance range allows the Man of Today to choose the scent that reflects his needs for the day. Enabling him to be the best version of himself, whatever he does and wherever he finds himself.
A confidence-infused and sophisticated fragrance. BOSS BOTTLED reflects the Man of Today’s drive, integrity and warmth. He shows the world who he is: a man who acts according to his own set of values – every hour of every day.
Yet in today’s increasingly fast-paced world, the Man of Today also recognises the importance of carving out time for himself. He seeks out moments to reenergize and refresh, choosing to wear BOSS BOTTLED Tonic when he does. Boosted and uplifted by those experiences, he continues with a fresh perspective on his way to success and happiness.
Symbolising the Man of Today’s need to reconnect with his inner self, BOSS BOTTLED Infinite is refreshing yet deep, encouraging him to stay grounded by taking time out for his passions and making memories that count.
BOSS BOTTLED INFINITE NEW FRAGRANCE
The fragrance opens on a refreshing, sparkling top note of mandarin and apple, spiced up by a hint of cinnamon and sage. Warm, aromatic notes of patchouli, rosemary and lavender come together at the masculine heart. The rich olivewood combined with sandalwood creates a smooth yet deep base note, unfolding harmoniously on skin.
BOSS BOTTLED Infinite’s flacon design embodies the charisma and confidence of the person who wears it. Designed in a deep ocean blue shade, it is finished with a sophisticated dark metal topper; natural hues that remind him to connect with himself and his surroundings.
Copyright The Duty Free Hunter 2020