To mark the launch of BOSS Bottled United in duty free, BOSS Parfums will proudly partner with key retailer, King Power Duty Free Thailand in an activation that celebrates their shared commitment to soccer.
Aimed at realising the dreams of young soccer players and increasing the sports accessibility, BOSS Parfums will participate in King Power’s Sport Power CSR program by donating to the Fox Hunt project, a program dedicated to the development of young soccer talent.
As part of this celebration of the sport and the new Soccer campaign, BOSS Parfums will showcase BOSS Bottled United via a pop‐up in King Power at Bangkok Suvarnabhumi International Airport in July, 2018.
BOSS
BOTTLED United Eau De Toilette 100ml [THB 2,765] ; 200ml [THB 3,770]
See previous story on the new BOSS fragrance below:
⚽ Draxler, Coutinho, Kane & Morata UNITED for new BOSS fragrance launch ⚽
About King Power Duty Free
King Power is Thailand’s leading travel retailer, and is currently ranked 7th globally. We endeavor to provide unrivaled travel-related products and global-standard services to our customers. We cater to the ever changing needs of Thai and international passengers.
About King Power Thai Power CSR Projects
King Power Group has long been committed to giving back to the community through corporate social responsibility (CSR) initiatives that empower Thai youth and Thai society at large. Our philosophy is rooted in the belief that we can accomplish anything we set our hearts and minds to. Together. We can help develop our country for the benefit of all Thai people.
KING POWER THAI POWER, unveiled in 2017, primarily seeks to promote advancement in the following areas: Sports Power, Music Power, Community Power, Education &Health Power, and Run for Thailand
About King Power Sports Power
When Leicester City Football Club, which is owned by King Power, won the Premier League in spectacular fashion during 2015-16 season, football players across the world were inspired to dream big and believe in their ability to achieve tremendous feats. Following the victory, King Power pledged to build 100 artificial-turf football pitches for Thai schools and to donate 1 million footballs to children across the country by 2022. The campaign aims to develop Thailand’s young athletes into formidable competitors on the international stage.
King Power also owns OH Leuven, a Belgian football club, and the company’s sport-development initiatives also seek to bolster Thai’s chances of playing professional football at highest levels in the European leagues. Children with access to high-quality fields and equipment can develop their skills and begin turning their dreams into reality. Furthermore, though the company’s Fox Hunt project, talented young Thai footballers are granted scholarships to receive the training from Leicester City Football Club coaches. King Power also sponsors the Leicester City Football Clinic and King Power Cup.
