BOSS The Scent launches exclusively at Heinemann Duty Free

BOSS The Scent launches exclusively at Heinemann Duty Free

Heinemann Duty Free, the German travel retailer, will be the only place to try and buy the new Hugo Boss men’s fragrance in the next few weeks. Boss The Scent is a global exclusive to Heinemann stores until August 17 2015.

Described as “Boss The Scent, the new seductive fragrance for men. Hugo Boss introduces its new seductive perfume for men. An irresistible fragrance, unforgettable like a savored seduction. Exquisite notes of Ginger, exotic Maninka and Leather unfold over time, seducing the senses.”

THE SCENT unfolds over time, seducing the senses.
Top note: Spicy ginger makes a spirited and beguiling first impression.
Heart note: The rousing maninka fruit fuses with lavender to swathe the skin in sensuality.
Base note: An intense, burnished leather, lingering like memory, conveys pure, magnetic masculinity.

In May, BOSS Parfums announced the launch of their latest fall fragrance, The Scent, alongside the advertising campaign for the perfume’s new ambassador, Divergent actor, Theo James. Heinemann Duty Free customers are the first people in the world who will be able to buy the fragrance.

Hugo Boss’ brand identity has become synonymous with the modern, attractively masculine man, and these traits are solidified within the suave 30-year old star, making it no surprise that Theo James was selected to front The Scent’s campaign.

In a press statement, James expresses excitement towards his appointment. “I’m honored to be representing Boss Parfums as an Ambassador in their latest perfume campaign. I have for a long time admired Boss for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance.”

30-year old James will join the league of other dashing Boss ambassadors such as Ryan Reynolds, Gerard Butler, Orlando Bloom and more.

BOSS The Scent is available in 50ml and 100ml Eau De Toilette priced at €56 and €78 respectively.

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