Celebrating the opening of MILANO EXPO 2015, Italian leather goods brand Bric’s has opened a new shop at Milan Malpensa International Airport.
The new travel retail store is a joint venture between Bric’s and Tumi, born from a cooperation between these two leading brands in the travel luggage market. The store is managed by Bric’s.
The store, located at the entrance of the International departures area (Non-Schengen), is strategically positioned to attract the attention of those passengers travelling to Asia, Eastern Europe and the Middle East.
Roberto Briccola, President of Bric’s s.p.a., says: “We decided to create a side by side store Bric’s and Tumi in order to repeat a winning formula of major multi brand stores, both in travel retail and local market. Bric’s and Tumi’s collections are complementary: the synergy between the two brands generates a lot of interest with international consumers”.
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