The Estée Lauder Companies celebrated the opening of one of its largest free-standing Travel Retail stores in Europe at Brussels Airport, marking the renewal of a decade-long partnership with Lagardère Travel Retail.
This exciting new venture brings an array of luxury brands to the airport and the Lagardère network, including TOM FORD BEAUTY, M·A·C Cosmetics, Jo Malone London and for the first time KILIAN PARIS.
Umair Ansari, Senior Vice President/General Manager, Travel Retail Europe, Middle East and Africa, The Estée Lauder Companies shared: “We are delighted to continue our successful partnership with Lagardère and Brussels Airport, offering travellers an unparalleled shopping experience with elevated expressions of M·A·C Cosmetics and TOM FORD BEAUTY, as well as extending our offering with KILIAN PARIS. Our new stores are designed to surprise and delight the travelling consumer at Brussels Airport with experiential services and exclusive offerings that will enhance their travel journeys.”
“We are proud to strengthen our partnership with The Estée Lauder Companies and Brussels Airport to deliver an exceptional retail experience. This new store exemplifies our commitment to innovation, luxury, and creating unique moments for travellers. By bringing together some of the most iconic brands of The Estée Lauder Companies such as M·A·C Cosmetics, TOM FORD BEAUTY, KILIAN PARIS and Jo Malone London, we are redefining the travel shopping landscape with bespoke offerings and immersive services that elevate the customer journey,” added Nicolas Van Brandt, CEO of Lagardère Travel Retail Belgium.
“At Brussels Airport, shopping is more than just a stop along the journey, it’s an experience of discovery. We are constantly upgrading our concepts to reflect the latest market trends and offering a wide range of products tailored to the diverse profiles of our travellers. Combined with the new personalised services, offered by Lagardère Travel Retail together with The Estée Lauder Companies, we are truly elevating the shopping trip of our passengers,” said Sylvie Van den Eynde, Chief Passenger Aviation Officer at Brussels Airport.
To celebrate this milestone, the stores will offer a range of bespoke services and experiences for travellers. Jo Malone London will provide a range of luxurious gifts, while fragrance enthusiasts can explore personalized scent experiences at TOM FORD BEAUTY. Travellers are invited to “Get Ready with M·A·C” and perfect their look with complimentary makeup services before heading off to their next destination.
These services are designed to pamper and delight, ensuring that every visit to the store is a memorable one. The Estée Lauder Companies continues to lead the way in Travel Retail, bringing the best to consumers through innovative and experiential shopping experiences. We invite all travellers to visit our new store at Brussels Airport and discover the finest in beauty and luxury.
From left to right:
· Umair Ansari, Senior Vice President/General Manager, Travel Retail Europe, Middle East and Africa, The Estée Lauder Companies
· Stefanie Bouckaert, Brussels Airport Head of Passenger Experience Development & Retail
· Nicolas Van Brandt, CEO of Lagardère Travel Retail Belgium
· Nathalie David, Sales Director of Lagardère Travel Retail Belgium
