Bulgari’s pop-up boutique – Perfume of Gems – has landed at Zürich Airport, Level 2 until September 2nd 2019.


Everything starts from the inspiration of Rome, the birthplace of the Brand. The “Perfume of Gems” pop-up boutique seeks to deliver unique sensations and experiences, always maintaining a close connection with the Bulgari brand’s jewellery universe, colourful, joyful, and irresistibly sensual. The pop-up aims to offer Italian joy and excitement to passengers at the airport, by sharing with them the Italian passion, inviting them to embrace the epicurean Italian way of life.

Travellers have long been drawn to the magnificence of the brand and the jeweller savoir-faire in the beauty category. The fragrance line, Bulgari Le Gemme bond the worlds of high jewellery and fragrances, representing the highest expression of Bulgari’s quest for the “gems of nature” transforming precious gemstones into new olfactory experiences.

Digital experience

A digital table at the heart of the Zurich airport pop-up will guide the travellers in this quest for “gems of nature”, along the Bulgari Gems Road. They are invited to interact, identify the fragrance of their choice and will learn about precious scent’s ingredients. They are fully immersed in the atmosphere of different countries with emotions related to the origins, symbolism and virtues of the various gemstones. It is a true sensorial stopover while exploring a world of olfactory expertise driven by unbounded passion and creative flair.

Bulgari also offers travellers the chance to have their Le Gemme bottle personalised when they purchase at the pop-up store. An artist will be on hand to personalise customers’ favourite fragrance. Travellers will enjoy her presence every Saturday and Sunday of July, guaranteeing a vibrant souvenir of their unique journey down the Gems Road.



The “Perfume of Gems” pop-up boutique has been inaugurated in the presence of Heidi Köpple – Head Commercial Centers at Zürich Airport, Michael Bruderer – Operations General Manager Dufry at Zürich Airport, Alberto Goncalves – Bvlgari Parfums WW sales director & Eric Eleuterio – Bvlgari Parfums Europe & Africa Sales & Marketing Director

After the official ribbon-cutting by representatives of Dufry, Zürich Airport and Bulgari Parfums, guests were invited on an emotional journey along the Bulgari Gems Road. Carole Widmer, gemologist at Bulgari, shared with the guests her passion for the fantastic world of gems connecting the origin, symbolism and virtues of gems with fragrances. Olfactive signatures were described by Caroline Naudin, Bulgari Parfums Marketing Director, to help the guests figure out the inspiration that leads the transformation of gemstones into precious essences.

Enjoying the sensorial experience, guests included Zoe Pastelle, Sindi Arifi, Elvira and Charles Legrand, Sofia Ziani, Darya von Bergen, Cameonistas and Daniel Mkongo.