Bulgari brings the magic of the Eternal City to Europe’s premier travel hubs, unveiling new high perfumery corners across the continent. In the bustling airports of Rome, Paris, London, Zurich, Brussels, and Athens, as well as in the Middle Eastern gateway city of Amman, luxury-loving travellers can step into the world of Bulgari and immerse themselves in the larger-than-life vitality of Italy.
Created in partnership with Lagardère in Paris Charles de Gaulle, Rome, and Brussels and in collaboration with Dufry in London Heathrow, Zurich, Athens, and Amman, Bulgari’s enhanced presence in travel retail embraces the rich legacy of the Maison’s Roman heritage. These newly designed spaces radiate Italy’s one-of-a-kind glamour, uniquely showcasing the outstanding craftsmanship of Bulgari’s gem-like high perfumes.
A striking illustration of the Maison’s legendary vision, the bold expansion perfectly aligns with the resurgence of Europe as the go-to destination for luxury seekers.
THE BULGARI CORNERS: PORTALS TO ROME
At the new counters, Bulgari’s Roman roots come to life in signature marble décor. Dramatic Italian Pavonazzetto displays suffuse the corners with the grandeur of the Eternal City, and saffron accents are a nod to a Roman sunset. The warmth and radiance of the spaces are magnified by golden brass details, like the eight-pointed star, a common architectural symbol of the Baroque Rome style and a pivotal décor element of Bulgari’s historic store on Via dei Condotti.
These corners seamlessly unite classic architecture and modern Italian design, creating an impeccable showcase for Bulgari’s olfactory masterpieces: the high perfumery collections. The sculptural fragrance flacons gracefully mirror the spaces’ architectural beauty, and their vibrant colors captivate the eye as surely as vivid gemstones.
EXPERIENCE THE ROMAN PASSION FOR LIFE: CURATED SHOPPING & BEST-IN-CLASS SERVICE
The wonder of surprise. The joy of discovery. In Bulgari’s new corners, travelers can indulge in a firsthand fragrance journey. Exploring the high perfumes LE GEMME and BULGARI ALLEGRA, they can savor the pleasure of the Italian lifestyle, from its warmth to glamour. To enhance the shopping experience, Bulgari’s highly trained advisors offer specialized services like custom gift-wrapping—a personal touch of Roman allure. Additionally, pop-up events, such as fragrance-flacon engraving and complimentary fashion illustrations, enrich the transportive ambiance of the spaces.
DISCOVER BULGARI HIGH PERFUMERY: TWO MUST-HAVE COLLECTIONS
BULGARI ALLEGRA
The centerpiece of the new spaces is the BULGARI ALLEGRA fragrance collection. Inspired by the superlative Italian emotions, each BULGARI ALLEGRA Eau de Parfum captures the thrill of an Italian escape, from the energizing sun of the Italian Riviera (Riva Solare Eau de Parfum) to the enchantment of the winter solstice in Puglia (Spettacolore Eau de Parfum) and the pure passion of Italian love (Baciami Eau de Parfum).
And true to the country’s ethos of molto, each Eau de Parfum can be customized with a Magnifying essence to intensify its vibe and give it a personal twist. Want more joy for example? Add a spritz of Magnifying Bergamot, full of the upbeat zest of freshly harvested citrus.
Offering endless fragrance combinations through unique pairings of its core scents and Magnifying essences, the BULGARI ALLEGRA collection has gained global recognition for its ground-breaking creativity and prestigious awards from media outlets in the United States, Russia, India, and Thailand.
LE GEMME
Since ancient times, jewelry and perfumes have existed in a sparkling love affair, gloriously entwined like the enduring masterpieces they are. That was the inspiration behind BULGARI LE GEMME, fragrances that each express a single gemstone, represented by the jewel-like cap of the scent’s flacon.
To craft these spectacular blends, the Maison traveled the Bulgari Gems Road, a mythical crossroads stretching from East to West. This allegorical path is home to nature’s precious gemstones and exceptional ingredients. A journey to Kerala, known as the “spice garden of India,” reveals sparkling tiger’s eye and invigorating ginger, skillfully captured in Tygar Eau de Parfum.
A trek to Madagascar, Africa’s Treasure Island, revealed the highest quality of labradorite. The shimmering gemstone inspired the sensual fragrance Orom, a combination of vanilla and exceptional oud. The magnificent scent shines with the celebrated expertise of the Roman jeweler, as radiant as every expertly chiseled LE GEMME fragrance.
