Coty Travel Retail, one of the world’s largest beauty companies, has announced a major expansion of Burberry Beauty across Europe and the Americas, with the launch of 19 new and renovated counters in some of the world’s most important international travel hubs.
The rollout represents the most extensive deployment of Burberry’s updated beauty identity to date across the two regions and reflects Coty’s commitment to growing its premium beauty footprint across key global travel corridors.
Spanning 12 doors in Europe and seven in the Americas, the expansion substantially strengthens Burberry Beauty’s visibility and presence within global travel retail. Across these locations, travellers can discover the renovated Burberry Makeup range, the premium Burberry Signatures fragrance collection and the brand’s iconic Classic fragrance portfolio, presented within elevated retail environments that reflect the brand’s British heritage.
Select locations feature Burberry’s three-axis offering, designed to deliver a comprehensive, service-led experience integrating the full breadth of the brand’s fragrance and makeup range:
- Classic Fragrances: Burberry’s iconic fragrance portfolio
- Burberry Signatures: A premium fragrance collection inspired by the beauty of the British outdoors
- Renovated Burberry Makeup: A refreshed collection across face, lips and eyes
Selected face products are powered by Trench Protect Technology™, delivering long-lasting, skin-infused performance resistant to water, humidity, sweat and heat. The lip and eye ranges feature iconic shades that reflect Burberry’s heritage and distinctly modern vision.
Across all newly opened and renovated doors, travellers benefit from an enhanced service journey, including dedicated Beauty Expert consultations and flash makeup services. Select high-traffic locations, including in São Paulo, also feature dedicated sit-down Makeup stations, ensuring a more personalized and engaging experience.
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Mette Engell, Senior Vice President, Coty Global Travel Retail, said: “We are proud to expand Burberry Beauty across Europe and the Americas through this significant network of new and renovated doors. This rollout reflects the strength of our retailer partnerships and our shared ambition to elevate the premium beauty experience for international travelers. By bringing together Burberry’s upgraded makeup range, the Signatures collection and its iconic Classic fragrance portfolio within enhanced retail environments, we are strengthening brand visibility, deepening consumer engagement and driving continued growth in some of the world’s busiest travel hubs.”
*Full list of new and renovated doors:
Europe
Cyprus – Nicosia Airport
Israel – Tel Aviv Airport
Norway – Oslo Airport
Poland – Warsaw Airport
Portugal – Lisbon Airport
Spain
Málaga Airport
Barcelona Airport
Madrid Airport
Palma de Mallorca Airport
Türkiye
Istanbul Airport
Antalya Airport
United Kingdom – Manchester Airport
Americas
Argentina – Buenos Aires – Ezeiza International Airport
Brazil – São Paulo International Airport
Canada – Vancouver International Airport
Mexico – Mexico City International Airport
Panama – Tocumen International Airport
United States
New York City – John F. Kennedy International Airport
Los Angeles International Airport
