Inspired by Britain’s love of the beautiful game, our new campaign moves from the pitch to the stands – celebrating match-day camaraderie with an all-star cast of familiar faces.
The campaign film celebrates the spirit of football fandom before and after kick-off. Brand ambassador Bright appears in the stands alongside Jason Sudeikis and Romeo Beckham, while Jodie Turner-Smith moves through the pre‑match rush. The cast also includes England footballers Eberechi Eze, Declan Rice and Leah Williamson, with Stephen Graham as a youth coach and Lucy Punch and brand ambassador Rosie Huntington-Whiteley cheering from the sidelines.
“This brand has been a real constant for football fans over the years. There’s a certain attitude to being a good sport that is very British and very Burberry.” – Daniel Lee, Burberry Chief Creative Officer
The collection delivers protection from the elements, from the city to the stadium, with outerwear signatures designed for both die-hard and fair-weather fans.
Classic terrace style is reworked in Burberry Check, rendered in heritage shades across buttoned shirts and cashmere scarves as well as polos, Harrington jackets and protective parkas.
Lightweight layers set the tone for future match-day favourites – from hooded pieces to check overshirts and a new workwear jacket finished with supple leather accents.
