Burberry has introduced Lip Velvet Crush, a sheer-matte stain lipstick available in twelve shades of buildable colour.

“What I find beautiful is when anyone accepts themselves for who they are.” Iris Law

Delicate and soft on application, Lip Velvet Crush is a creamy, sheer lipstick that glides on effortlessly and delivers a powdery, no-fade matte finish. The moisturising, weightless formula allows you to build colour to achieve the coverage of your choice and the innovative soft cushion applicator ensures even coverage.

Model and face of Burberry Beauty, Iris Law is the artistic director and star of this new beauty launch, Lip Velvet Crush. In a celebration of individuality and creativity, Iris cast her eclectic group of friends, capturing intimate portraits on location in London. The campaign film hails self-expression through colour, asking what beauty means to the individual. The video is accompanied by an image photographed by Laura Coulson, and a zine created by Iris that documents and celebrates the artistic vision of the project.


Key Features:
– Stain and weightless matte finish.
– Buildable coverage and colour.
– Creamy, velvet texture.
– Moisturising formula, for up to eight hours of hydration.
– A slim, portable case with a cushion applicator
that glides on effortlessly.

Wendy Rowe Tips:
– Apply Lip Velvet Crush and rub the lips together to work the colour into the lips for a stain effect.
– For a natural stain effect, use a dry cotton bud to soften the edge of the lips.
– For a defined look, dip a cotton bud into the sponge applicator and trace around the lip line.
– Apply Lip Velvet Crush to cheek apples to create a flushed effect.

The Shades:
Lip Velvet Crush is available in 12 shades from Nude to Dark, in addition to the existing Burberry Lip Velvet Franchise available in stores:
– No. 10 Honey Nude
– No. 16 Copper Pink
– No. 25 Cinnamon
– No. 40 Sugar Pink
– No. 49 Light Crimson
– No. 52 Magenta
– No. 58 Tangerine Red
– No. 65 Military Red
– No. 70 Dark Russet
– No. 77 Cranberry Red
– No. 85 Rosy Mauve
– No. 94 Oxblood

About Burberry Make-Up:
– British, effortless, runway-inspired and timeless.
– Burberry make-up is easy to apply and the products are often multi-use.
– Burberry make-up includes Burberry eyes, lips, face, and nails. Burberry make-up is developed by Burberry Make-Up Artistic Consultant Wendy Rowe.