PROXIMO has announced plans to unveil a new duty-free exclusive for Bushmills® Irish Whiskey at TFWA World Exhibition and Conference in Cannes this October.
The new variant will be the third and latest edition of THE STEAMSHIP COLLECTION™ ̶ a rare and unique range of Bushmills Irish Whiskeys inspired by the extraordinary voyages of the SS Bushmills steamship and the first ever travel retail exclusive collection released by the brand.
PROXIMO Global Travel Retail Director David Phelan said: “Given that Irish whiskey is one of the fastest-growing spirits in the world and its revival as a true Irish success story, the TFWA trade show is a great opportunity to strengthen the presence of Bushmills Irish Whiskey across key airports globally.
“Following the successful launch of PORT CASK RESERVE in 2016 (see previous story) and SHERRY CASK RESERVE in 2015, THE STEAMSHIP COLLECTION has become a firm favourite among discerning travel retail consumers and we are excited to unveil the third expression at Cannes, as well as letting customers sample the collection.”
Visitors to this years TFWA Exhibition will also be able to try the UK’s first alcoholic pure black ice cream, “The Kraken I SCREAM,” at The Scene nightclub – a unique after-hours venue.
David Phelan added: “We’re delighted to bring The Kraken I SCREAM cart to TFWA this year. This rock-inspired cart twists and flips the traditional essence of the summertime ice cream van on its head, serving the deepest black ice cream which tastes of The Kraken® Black Spiced Rum with a distinctive, bold, rich and smooth finish. It’s the perfect devilish treat for those looking to experience something different at Cannes.”
Visitors to the PROXIMO stand (16 Bay Village) will have the opportunity to sample a range of innovative spirits from the wider PROXIMO portfolio.
The Kraken I SCREAM cart can be found at The Scene Nightclub Plage du Palais des Festivals.
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