BVLGARI brings the boundless energy of its birthplace, Rome, to a new pop-up installation of BVLGARI ALLEGRA at the Rome Fiumicino Airport, the entry point of globetrotters to The Eternal City.
Created in partnership with Lagardère Travel Retail in the Aelia Duty Free Shop in Terminal 3, Shop 1, the pop-up installation, named #ROMA, celebrates the debut of BVLGARI ALLEGRA in European travel retail with guided scent discovery, bespoke services, and personalized gifting from September 28 to November 22.
Inspired by the exuberant emotions of Italians, each BVLGARI ALLEGRA eau de parfum captures the thrill of an Italian escape, and true to the country’s ethos of molto, can be customized with a Magnifying fragrance essence to intensify its vibe and give it a personal twist.
Now thanks to the award-winning women’s fragrance collection, the magical allure of the Italian lifestyle comes to life in the Rome airport. In the colourful and playful display, travellers can feel joy, excitement, exhilaration, and more—all the superlative emotions of Italy—as they discover the fragrance first-hand. A dedicated app and client advisors make styling a personal scent seamless.
EXPERIENCE THE ROMAN PASSION FOR LIFE: INVITATIONS TO BESPOKE SERVICES
To heighten the emotional journey, BVLGARI invites travellers to unique events highlighting the radiant vitality of Italy. Inspired by the scents, the bi-weekly events feature bespoke services, from personal portraits to delectable desserts, and will be shared by Italian actresses epitomizing the passion of BVLGARI ALLEGRA on social media. The bliss of fun, the wonder of surprise, the glow of laughter—the larger-than-life spirit of BVLGARI comes to life in these Italian-style celebrations.
ACTRESS FEDERICA LUCAFERRI SHARES BVLGARI ALLEGRA FIORI D’AMORE
Be transported to: a sensuous Italian rose garden filled with the aroma of Turkish and Bulgarian blooms.
Enjoy: your choice of Italian love poem to be offered to your beloved.
ACTRESS FEDERICA DE BENEDITTIS SHARES BVLGARI ALLEGRA RIVA SOLARE
Be transported to: the energizing sun of the Italian Riviera with a sparkling blend of Calabrian bergamot and orange blossoms.
Enjoy: an illustration of a famous Italian skyline, a colourful memento created as you watch.
ACTRESS LUCE CARDINALE SHARES BVLGARI ALLEGRA DOLCE ESTASI
Be transported to: the sweetness of an Italian pasticcerie with a powdery heliotrope scent.
Feel: soothing pleasure
Enjoy: the sharing of Italy’s most famous dessert recipes.
ACTRESS STELLA EGITTO SHARES BVLGARI ALLEGRA FANTASIA VENETA
Be transported to: the enchantment of Venice’s legendary carnival with lavish layers of patchouli,
vanilla and red peach.
Enjoy: a fashionable, watercolour portrait of yourself in vivid attire evoking Venetian nights.
ACTRESS ALESSIA SCRIBONI SHARES BVLGARI ALLEGRA ROCK’N’ROME
Be transported to: the fun of sunset cocktails in the Eternal City with an Aperol-inspired
fragrance of citrus, benzoin gum and Osmanthus.
Enjoy: a famous Italian cocktail created in an alcohol-free mocktail version along with the recipe to take home.
The bright, glass BVLGARI ALLEGRA flacons also make exquisite presents, and a colourful array of luxurious boxes and ribbons will be available to customize gifts full of BVLGARI’s daring Italian style.
Celebrated for upending the rules of jewellery design, the Italian Maison brings its ground-breaking vision to a new, personalized fragrance experience, Bvlgari Allegra.
Bvlgari Allegra unites the colourful, superlative emotions of the Italian lifestyle and the one-ofa-kind glamour of Italian women in an innovative journey.
Consisting of five exhilarating fragrances and five Magnifying essences, Bvlgari Allegra invites you to experience the Roman passion for life firsthand by styling a personal scent, a statement fragrance as unique and bold as Bvlgari itself.
The Core Collection
BVLGARI ALLEGRA Riva Solare is a sparkling citrus floral scent releasing the invigorating sensuality of the sun and sea and the electrifying freedom of the Mediterranean.
BVLGARI ALLEGRA Dolce Estasi is a powdery floral fragrance that evokes memories of sweet Italian pastries
BVLGARI ALLEGRA Rock’ N ’Rome is a liquorice floriental fragrance that pays homage to the vibrance of the Italian Capital
BVLGARI ALLEGRA Fiori D’Amore is a velvety floral scent that mimics a giant olfactive bouquet of roses
BVLGARI ALLEGRA Fantasia Veneta is festive, chypre fruity scent that portrays the joy of a Venetian party.
True to the larger-than-life spirit of Bvlgari, the Maison unveils an industry first: five exclusive essences to create your personalized signature. Named Magnifying, the five essences are designed to blend seamlessly with any of the five eaux de parfum. Master Perfumer Jacques Cavallier refined tailor-made raw materials, genuine gems of nature. In particular, the five essences—Magnifying Musk, Magnifying Bergamot, Magnifying Rose, Magnifying Vanilla and Magnifying Patchouli —contain rich concentrations of precious materials distilled from the best harvests.