BVLGARI unveils a new pop-up installation of BVLGARI ALLEGRA, sharing the magic of Italy with luxury-loving globe-trotters in Zurich.
Created in partnership with DUFRY Travel Retail and Zurich International Airport, the pop-up features guided scent discovery, bespoke services, and personalized gifting through April 26, 2022.
A signature, large B, a distinctive part of the Maison’s logo, beckons passengers to the shop, located in the central aisle of level 1 departures conveniently adjacent to the BVLGARI jewellery and accessories boutique.
The pop-up displays the daring colors and distinctive design of the Roman brand, immersing travellers in its renowned boldness. A luxurious marble table sits at the centre of the oasis—the perfect spot for fragrance exploration, and a striking gold backdrop and saffron carpet are a nod the sunsets of the Eternal City.
THE BVLGARI ALLEGRA POP-UP: A SPOTLIGHT ON HIGH PERFUMERY
The space showcases two exceptional lines:
– BVLGARI ALLEGRA
The award-winning women’s fragrance collection captures the thrill of an Italian escape, and true to Italy’s ethos of molto, can be customized with a MAGNIFYING fragrance essence to intensify its vibe and give it a personal twist.
– BVLGARI LE GEMME
Travel the BVLGARI Gems Road, a mythical crossroads from East to West that leads to the BVLGARI LE GEMME collection. Home to precious gemstones and nature’s most exceptional ingredients, the Gems Road is the rich source from which BVLGARI mines its exquisite olfactive jewels known as its gems of nature.
In the colourful and playful display, travellers can feel joy, excitement, exhilaration, and more—all the superlative emotions of Italy & the Gems Road—as they discover the fragrance first-hand. Client advisors and a dedicated app make styling a personal scent seamless.
EXPERIENCE THE ROMAN PASSION FOR LIFE: A MENU OF SERVICES
The BVLGARI ALLEGRA pop-up offers complimentary services:
– Enjoy a famous Italian mocktail along with the recipe to take home.
– Choose an Italian love poem to offer to your beloved.
– Indulge in an Italian “dolcetti” and the dessert recipe.
– Personalize your BVLGARI ALLEGRA gift with a name, word, or emotion.
– Visit the adjacent BVLGARI boutique for a consultation with a gem specialist or to try on a piece of iconic BVLGARI jewellery like a Serpenti watch, the snake-inspired design famously worn by Elizabeth Taylor.
BVLGARI HIGH PERFUMERY: A DARING ADVENTURE
1. BVLGARI ALLEGRA
Celebrated for upending the rules of jewellery design, the Italian Maison brings its ground breaking vision to a new, personalized fragrance experience, BVLGARI ALLEGRA. The collection unites the colourful, superlative emotions of the Italian lifestyle and the one-of-a-kind glamour of Italian women in an innovative journey. Consisting of five exhilarating fragrances and five MAGNIFYING essences, BVLGARI ALLEGRA invites you to experience the Roman passion for life first-hand by styling a personal scent, a statement fragrance as unique and bold as BVLGARI itself.
THE CORE COLLECTION
BVLGARI ALLEGRA Riva Solare is a sparkling citrus floral scent releasing the invigorating sensuality of the sun-soaked Italian Riviera and the Mediterranean Sea.
BVLGARI ALLEGRA Dolce Estasi is a powdery floral fragrance evoking sweet childhood memories of Italian pastries.
BVLGARI ALLEGRA Rock’ N ’Rome is an ambery floral fragrance that taps the vibrancy of sunset cocktails in The Eternal City.
BVLGARI ALLEGRA Fiori D’Amore is a velvety floral fragrance, a romantic rendering of an immense bouquet of roses.
BVLGARI ALLEGRA Fantasia Veneta is fruity chypre scent with the festive and joyful energy of a Venetian party.
True to the larger-than-life spirit of Bvlgari, the Maison unveils an industry first: Exclusive essences to create your personalized signature. Named MAGNIFYING, the essences blend seamlessly with any of the collection’s eaux de parfum. Master Perfumer Jacques Cavallier refined raw materials exclusive to BVLGARI, genuine gems of nature, and all of the essences—Magnifying Musk, Magnifying Bergamot, Magnifying Rose, Magnifying Vanilla and Magnifying Patchouli—stand out for containing rich concentrations of precious materials distilled from the best harvests.
This year, the Italian olfactive journey continues with three new BVLGARI ALLEGRA creations:
– BVLGARI ALLEGRA SPETTACOLORE eau de parfum,
– BVLGARI ALLEGRA BACIAMI eau de parfum,
– BVLGARI ALLEGRA MAGNIFYING MYRRH ESSENCE.
Celebrating Italy’s Festival of Lights, SPETTACOLORE expresses the night’s vibe through a chiaroscuro composition, a rare scent that contrasts light against darkness. Iris shines brightly on a backdrop of dusky myrrh, glimmering with the enchantment of the festive evening.
BACIAMI bottles the pulse-racing passion of Italy, a wellspring of iconic love affairs. With a name that means “kiss me!” in Italian, the ambery floral fragrance exalts seduction in an addictive blend of vanilla and gardenia.
MAGNIFYING MYRRH ESSENCE is a sumptuous white amber veil that harmonizes with any of the ALLEGRA collection’s eaux de parfum, enhancing their mystery and allure.
2. BVLGARI LE GEMME
A master of colored gemstones, BVLGARI infuses its savoir faire into an unrivaled high perfumery collection LE GEMME. Expertly chiseled like any BVLGARI creation, LE GEMME fragrances originate on the BVLGARI Gems Road. Taking a unique, inspirational journey from West to East, BVLGARI reveals the secret connections between stunning gemstones and precious fragrance ingredients. These exceptional raw materials, BVLGARI’s gems of nature, then come together in genderless, brilliant fragrances crafted by the world’s most prestigious master perfumers.
The adventurous story of LE GEMME also gives form to its flacon, a pillar-like bottle representing a Roman obelisk. Once used to guide merchants on their way to the Eternal City, the obelisk symbolizes the glorious history and affluence of Rome. The flacons, sleek sheaths of strength, are decorated with gold-toned bands, imbuing the design with the glamour of BVLGARI.
On top of each flacon sits a rich reproduction of the gemstone—from garnet to tiger’s eye—that inspired the scent within the bottle. These beloved stones have adorned both men and women for thousands of years, and their tributary LE GEMME eaux de parfum are equally designed to be enjoyed by all BVLGARI connoisseurs in a gender-free approach to fragrance.
DISCOVER LE GEMME COLLECTION:
An expression of purple jade, the floral-amber Desiria recalls the scent of a Chinese garden full of seductive magnolia.
Capturing the shimmering energy of tiger’s eye, Tygar is an ambery citrus bursting with sparkling grapefruit and zesty ginger.
Echoing blue sapphire, Gyan has a heart of patchouli illuminated by the radiance of night-blooming jasmine.
Channeling the lit-from-within luminosity of garnet, Garanat shines with dewy Damascena rose and cinnamon—a fiery floral fragrance.
Reminiscent of impenetrable black onyx, Onekh combines malacensis oud, agarwood and saffron in a mysterious eau de parfum.
An ode to the intense and passionate heart of the ruby, the amber Rubinia is enhanced by the strength of sandalwood and the addictiveness of tonka bean.
Inspired by fiery red jasper, Yasep is disruptive and daring, with a woody and musky accord gathered around a core of pure, incandescent heat.
Drawing its power from the blue-green falcon eye of Brazil, Falkar is a sensual scent with notes of leather, wood and incense.
Evoking pyrite, a stone representing power and strength, Empyr exudes spicy freshness and intense woody warmth.