Caleño, the tropical non-alcoholic spirit brand has appointed Duty Free Global as their Global Travel Retail partner. Caleño is a range of tropical non-alcoholic spirits founded by Ellie Webb that bottles up the vibes of Colombia, created to bring a latina fiesta to those moments when you’re not drinking.
The market for non-alcoholic beverages across all categories grew 25% to $1.2 billion in 2022, according to IWSR Drinks Market Analysis data cited by The Wall Street Journal. The No / Low Category is predicted to grow globally by 31% by 2024.
The two products DFG will be representing include Caleño ‘Light & Zesty’ which is a gin alternative distilled with a zingy mix of 10 botanicals, including pineapple, lemon peel and Colombian inca berry. Whilst ‘Dark & Spicy’ is a rum alternative adding a bold punch of exotic flavour – expect the taste of pineapple, coconut and lime, brought to life with natural spices that guarantee to add a little spice to your evening.
“Duty Free Global are the leading experts on building brands in global travel across multiple categories. They have a proven track-record and an amazing reputation in the trade. It is brilliant to be partnering with them as their only non-alcoholic brand and I am extremely excited to see where this partnership can go.” Ellie Webb, Founder of Caleño.
Barry Geoghegan, Founder of Duty Free Global commented, “When we met the team at Caleño we knew immediately from their passion and spirit that it was the right non-alcoholic spirit brand for travel retail – it sums up the spirit of travel and holidays with its joyful packaging and amazing spirits that create delicious tropical cocktails. We think it will appeal to travel retail operators with the growing trend for non-alcoholic alternatives in particular with millennials and Gen Z and it also offers an extra sale on top of the passenger’s duty free allowance”.
