Calvin Klein launches the final installment of its Spring 2024 campaign featuring global brand ambassador and musical sensation JENNIE in Calvin Klein Underwear and Jeans.

Shot by Mert Alas, the campaign magnifies JENNIE’s playful confidence and infuses Calvin Klein’s emblematic Underwear and Jeans with her distinctive pop energy, elevating each style to icon status. New Intense Power underwear updates classic silhouettes with a bold iteration of the Calvin Klein logo, while new sensual Minimalist lingerie is designed for expressive, seductive comfort. The 90s Straight Jeans project effortless, nostalgic style with a stylish loose fit perfect for spring and beyond. This season’s Calvin Klein Underwear and Jeans collections are defined by relaxed simplicity, updating classic designs with a timeless, youthful attitude.

The campaign and collection launched on February 27, on calvinklein.com. JENNIE’s campaign content will roll out on @calvinklein social channels throughout the week and appear on prominent out-of-home placements around the globe.

The Spring 2024 seasonal campaign explored the world of Calvin Klein, highlighting the world’s top talent as they tapped into the bold confidence that defines the Calvin Klein lifestyle.