Advert




Calvin Klein freshens up ETERNITY with new Eau de Parfum for men

Calvin Klein freshens up ETERNITY with new Eau de Parfum for men

ETERNITY Calvin Klein continues its timeless legacy introducing ETERNITY Calvin Klein Eau de Parfum for men.


Reinforcing the timeless and sensual codes of ETERNITY Calvin Klein, the new fragrance is the first Eau de Parfum for men in the fragrance portfolio and the first men’s only launch, introducing a captivating freshness that modernizes the icon.

FRAGRANCE

Sophisticated and profoundly masculine, ETERNITY Calvin Klein Eau de Parfum for men maintains a signature Fougere essence introducing a new modern woody note to the composition. The iconic Fougere signature is re-interpreted with an alluring sage providing a crisp freshness while the majestic cypress creates a masculine and sensual mid, the suede accord unleashes an elegant and powerful woody trail.

Fragrance Category : Fougere Woody
Perfumer: Pascal Gaurin

Top: Ozonic Notes, Pamplezest, Sage, Apple
Heart: Geranium, Majestic Cypress, Nutmeg, Lavandin
Base: Orris, Vetiver, Ambergris, Cypriol, Suede Note

ADVERTISING

Since its debut in 1988, ETERNITY Calvin Klein has upheld the values of romance, love, intimacy and commitment through its advertising imagery. A celebration of men’s multi-faceted lives, ETERNITY Calvin Klein isn’t about the now – it is about the forever, the moments that will last for all eternity.

The ETERNITY Calvin Klein Eau de Parfum for men campaign introduces a new black and white portrait of Jake Gyllenhaal portrayed as the modern man, introducing layers of power and sophistication to the fragrance. Featured alongside an iconic bottle shot of the flacon radiating in luminous green on a rock surrounded by wild ocean waves, bringing to life the exhilarating freshness of the fragrance. The video campaign opens to a scene of crashing waves shot in iconic black and white, then continues the family love story featuring intimate cherished moments seen through the eyes of the modern father.

To complement the video and print campaign, ETERNITY Calvin Klein Eau de Parfum for men features a digital campaign; for the first time collaborating with global influencers to launch #FORALLETERNITY. The influencer campaign shines the light on their many roles as a husband, father, and partner, revealing compelling personal moments that transcend region and language as they tap into what it is to be a modern man.

ETERNITY Calvin Klein Eau de Parfum for men will be available globally September 2019.

Start the conversation

This site uses Akismet to reduce spam. Learn how your comment data is processed.