Cathay Pacific made a beer that tastes good at 35,000 ft
Flying dulls your sense of taste by up to 30% so Cathay Pacific has created the world’s first beer brewed specially for 35,000ft. …
Fusing science with traditional brewing techniques, the Hong Kong airline has crafted a unique brew that tastes great anywhere, especially up in the air – and here’s how they did it:
“Cathay Pacific connects Hong Kong with destinations all over the world, helping each and every passenger to travel well. This Life Well Travelled spirit was something we aimed to achieve in our first beer as well.”
“Using science and traditional brewing techniques, we married Hong Kong “Dragon Eye” fruit and New Territories honey with English Fuggle hop from the UK – a celebration of our routes between Hong Kong and UK.”
New Territories honey
SHATIN, HONG KONG
Our New Territories honey was made by wild bees at the Wing Wo Bee Honey Farm in Sha Tin.
SHATIN, HONG KONG
Our New Territories honey was made by wild bees at the Wing Wo Bee Honey Farm in Sha Tin.
“Dragon Eye” fruit
HONG KONG
Longan fruit, also known as “Dragon Eye” fruit, has been specially sourced from local Hong Kong markets.
HONG KONG
Longan fruit, also known as “Dragon Eye” fruit, has been specially sourced from local Hong Kong markets.
Fuggle hop
KENT, ENGLAND
English Fuggle hop comes from Kent, England, and has been used in various beers for centuries.
KENT, ENGLAND
English Fuggle hop comes from Kent, England, and has been used in various beers for centuries.
Why “Betsy”?
Betsy was the name of Cathay Pacific’s first ever aircraft way back in 1946 – this dependable Douglas DC-3 helped open up the world to Asia, and vice versa. They thought it fitting to name our latest ground-breaking product after the first great pioneer of our Cathay family.
Betsy was the name of Cathay Pacific’s first ever aircraft way back in 1946 – this dependable Douglas DC-3 helped open up the world to Asia, and vice versa. They thought it fitting to name our latest ground-breaking product after the first great pioneer of our Cathay family.
—
Flying soon? Don’t forget to match your trip to the shopping along your whole route with our Duty Free Hunter service. Fast & free we can show your where to shop for the latest products, best deals and exclusive events in airports and on airlines worldwide.
The ultimate resource for the global shopper – try now at www.dutyfreehunter.com
Copyright The Duty Free Hunter 2019
Start the conversation