Making good use of the upcoming festive period to highlight its Black and Rosé labels, Champagne Lanson is launching two unique gift packs into travel retail and duty-free shops.

The first is the Lanson Twistpack – a metallic cylindrical pack, lined with gold and four rotational rings that allows the giftpack to be repositioned giving it a bespoke look every time it moves.

Available in Zurich Airport from 29th November until 26th January, each ring of the gift pack represents one of the House of Lanson’s codes – the stamp, the claim, the cross and the logo. The highly decorated, playful pack is extremely eye-catching and represents the festive essence of the Lanson brand. Once the bottle of Lanson has been enjoyed, the giftpack can be reused as a candle holder or as a base for another bottle.

Champagne Lanson is also releasing its new Ruban Giftbox. Available in Charles de Gaulle and Orly stores in Paris from 22nd November until January, the new giftbox offers a fresh and funky look when compared to the original. With the Lanson claim on the back with key words highlighted in bold gold and a bright bow on the front, the giftpack is the ideal festive gift.

Available in Lanson Black and Rosé labels.

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http://www.lanson.com/