Champagne Lanson has unveiled a new concept for 2022: ‘Le Rosé Fruit Market’, a limited edition gift box for its emblematic cuvée Le Rosé.

Available to global travel retail ‘Le Rosé’ is a fresh, fruity and delicate rosé champagne, with notes of red fruits – strawberry, raspberry, blackberry and blueberry – balanced by citrus notes. Together, consumers are reminded of the scents of fruit market stalls – elegant and delicate.

The elegant ‘Le Rosé Fruit Market’ gift box is designed to echo the variety of fruits that is revealed during the tasting of ‘Le Rosé’ Champagne. Perfect for sharing on a summer’s day, this limited edition offers a cuvée of great finesse combining freshness and vitality.

To support the launch in global travel retail, Lanson has two high profile promotions planned this summer. From May 31 – June 27, in partnership with Lagardère Travel Retail Group, travellers visiting Paris Airports Roissy and selected Charles de Gaulle T2 Shops will have the opportunity to taste Le Rosé at attractively designed Lanson ‘Market Stalls’. Brand ambassadors will be on hand to offer red fruits food pairing to travellers as part of Lanson’s ambition to position the brand at a premium quality level by building a ‘bistronomie’ story around it.

From June 1st to July 31st a special Event Bar at Frankfurt Airport’s T2 Non Schengen Shop in cooperation with Heinemann will also offer tastings of Le Rosé and a GWP of a bottle stopper with every two bottles purchased

Comments Edouard de Boissieu, head of travel retail Champagne Lanson: “We’re delighted to be able to offer the special edition ‘Le Rosé Fruit Market’ to global travel retail. The gift box offers a really fresh approach for our cuvées and offers extremely attractive shelf appeal, truly representative of the product inside.

“We are also confident that the HPP’s planned this year with our retail partners will act as a perfect showcase for ‘Le Rosé Fruit Market’ and Champagne Lanson. We know from first hand experience how important and effective promotions such as this can be and our very grateful to our retail partners for giving us this opportunity.”