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Chanel gives BLEU a new, deep character

Chanel gives BLEU a new, deep character

Chanel launches a parfum strength version of its men’s Bleu de Chanel fragrance.

The Parfum edition adjusts the proportion of wood and citrus of the previous incarnations of the scent. Still, the depth of cedar and sandalwood sweeps throughout the intense woody, aromatic fragrance. The olfactory signature of a decisive man. The essence of determination. An ode to masculine freedom expressed in an aromatic-woody fragrance with a captivating trail. A timeless scent housed in a bottle of deep and mysterious blue.

BLEU DE CHANEL Parfum is an accomplished composition with a pure, deep character. An intensely masculine signature that exudes self-confidence.

Olfactory atmosphere
BLEU DE CHANEL Parfum is an aromatic, intensely woody fragrance. It opens with powerful freshness, then lingers with a precious accord of New Caledonian sandalwood that unfurls its generous, powerful notes in a dense and sophisticated trail.

Inspiration
BLEU DE CHANEL is the fragrance of a man who refuses to be bound by rules. It reveals a character that asserts itself with independence and determination. The spirit of a man who chooses his destiny.

Art of perfuming
For a more intense fragrance experience, the parfum expresses its full richness when sprayed directly on the skin where it is warmest (neck and wrists). BLEU DE CHANEL also offers a full line of shaving and body products for an intensified scent throughout the day.

Gaspard Ulliel is the face of the new chapter of BLEU DE CHANEL Parfum. The French actor and model is best known for portraying serial killer Hannibal Lecter in Hannibal Rising (2007) and fashion mogul Yves Saint Laurent in the biopic Saint Laurent (2014).

 

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