Chivas Regal are staging a Changi 1st racing-themed pop-up activation at Terminal 3 Departure Transit, Changi Airport timed to coincide with the Singapore Grand Prix, 9-11 October 2026.
The activity, which is running 16th September – 26th October, is produced in partnership with LOTTE Duty Free Singapore and will feature as its star attraction Chivas Regal’s first racing car simulator in Asia Duty Free, giving travellers who make any purchase of Chivas Regal products a feel for the high-octane atmosphere of the track and what it is to be Chivas Regal Global Brand Ambassador, Charles Leclerc.
The campaign spotlights the recently released Chivas Regal 16 Year Old Charles Leclerc Limited Edition, as well as Chivas Regal Crystalgold and the Chivas Regal 18 Year Old, and reinforces the brand’s connection to global motorsport culture.
The Chivas Regal 16 is the first 16 Year Old expression in the brand’s history and Leclerc’s debut signature blend. It brings together 16 exceptional whiskies, each aged at least 16 years inspired by the iconic number that has defined Leclerc’s life. With its rich, long, velvety finish and limited availability it is crafted to appeal to an engaged, active and growing motorsports audience for whom this will doubtless become an instant collector’s item.
Travellers passing by the LOTTE Duty Free store in Terminal 3 won’t fail to notice the Chivas Regal pop-up featuring the signature golden luckenbooth iconography and racing-style flags. The activation will be supported by a mix of OOH advertising and retailer partner media echoing the global campaign featuring Leclerc.
After testing their physical and mental reaction times on the Chivas Regal racing simulator shoppers can head over to the Chivas Regal tasting bar for a dram of either the 16 Year Old Limited Edition, the 18 Year Old or Crystalgold.
Commenting on the motorsport inspired activation, Antonio Duva, General Manager, Asia Pacific, at Pernod Ricard Global Travel Retail said: “Our partnership with Scuderia Ferrari HP is built on shared legacies of craft, innovation and luxury, and those are the exact same characteristics of this exhilarating Changi 1st pop-up. After successful showcases in Miami and Monaco we are delighted to bring another Grand Prix celebration to Singapore and toast the success of the Scuderia Ferrari HP team with this superb collection of spirits from Chivas Regal.”
Hung Jean, Managing Director, Airside Concessions, Changi Airport Group added: “With the arrival of Formula One in Singapore, Changi Airport will welcome visitors from around the world as they arrive to experience the excitement of race week. This exclusive Changi 1st activation captures that energy, giving travellers a unique opportunity to get behind the wheel of Chivas Regal’s first racing car simulator in Asia Duty Free while discovering the brand’s latest innovation. We are excited to bring together world-class retailtainment and the spirit of one of Singapore’s most anticipated events.”
Bruce Ham Seok Min, Managing Director for LOTTE Duty Free Singapore remarked: “It has been a thrilling Formula One season so far and we are excited to welcome fans to Singapore for the next big race. Together with Pernod Ricard GTR, we are in pole position to capitalise on the GP occasion and invite travellers to immerse themselves in the Chivas Regal hospitality on offer here at LOTTE Duty Free.”
