The continued rollout of Chloé Atelier des Fleurs Les Essences Méditerranéennes globally, expanding the collection’s footprint across Europe, the Americas, and Asia-Pacific. This follows a successful initial debut in March 2026, bringing Chloé’s ultra-premium fragrance universe to more consumers worldwide.
The Les Essences Méditerranéennes collection marks yet another exciting new chapter for Chloé Atelier des Fleurs, introducing a dynamic olfactive expression inspired by the beauty, vibrancy, and warmth of the Mediterranean region. Across Atelier des Fleurs counters around the world, travelers will be able to explore and engage with the four signature fragrances of the collection: Sable Lavande, Vert Soleil, Plage du Figuier, and Sous les Pins. Each creation reveals an unexpected facet of a familiar Mediterranean ingredient, from sun-warmed lavender and lentisque to fig and pine. The new collection sits alongside Chloé’s broader fragrance wardrobe, offering travellers a highly sophisticated and curated olfactive universe to discover.
The collection is further brought to life through a new “Bouquiniste” pop-up concept, a signature retailtainment experience inspired by the iconic open-air booksellers of the River Seine in Paris. The concept invites travelers into an immersive Atelier des Fleurs fragrance journey, translating the spirit of the Mediterranean into a distinctive, sensorial retail environment.
Mette Engell, Senior Vice President, Coty Global Travel Retail, said: “The successful debut and continued rollout of Chloé Atelier des Fleurs Les Essences Méditerranéennes showcases what we do best at Coty – creating unparalleled olfactive experiences for our customers. As we continue to expand across Europe, the Americas, and Asia-Pacific, we are bringing this unique olfactive universe to more consumers worldwide, offering a distinctive and elevated fragrance experience at every touchpoint.”
Founded in 1952 by Gaby Aghion, Chloé was built on a vision of freedom rooted in the Mediterranean. Les Essences Méditerranéennes honors that heritage, exploring the unknown facets of well-known ingredients through the sunlit coastal paths, wild garrigue landscapes, and pine forests of the South of France.
Les Essences Méditerranéennes is currently available across the following global travel retail locations:
Asia-Pacific
Kansai International Airport, KIX Duty Free – Until the end of July 2026
Phuket International Airport, King Power Duty Free – Until the end of September 2026
Europe
Geneva Airport, Lagardere, Bouquiniste concept – From the 5th of August until the 25th of August 2026
Istanbul Airport, Heinemann, Bouquiniste concept – From the 1st of September until the 30th of September 2026